Madrid, Community of Madrid, Spain
> Managed and executed lead generation campaigns across Search Ads, Meta Ads, Microsoft Ads, TikTok Ads, and Reddit Ads for clients in the education, insurance, retail, and entertainment sectors, overseeing a monthly ad spend exceeding €1M. > Continuously optimized and analyzed account performance, ensuring goal achievement and efficient budget allocation across channels. > Worked under an implant model (embedded within the client), collaborating directly and daily with internal teams to align strategy and execution. > Led weekly meetings with clients and platform representatives to track channel-level KPIs and drive data-informed decision-making. > Implemented Value Based Bidding (VBB) as a ROAS-focused bidding strategy, improving campaign efficiency and return on advertising spend. > Co-published an official success story with IE University and Google on the implementation of VBB + Broad Match, showcasing tangible business results at platform level. View case study: https://business.google.com/es/think/search-and-video/tecnologia-y-datos-ie-university/. > Co-published an official success story with TikTok on leveraging in-platform search to improve campaign results. View case study: https://ads.tiktok.com/business/es/inspiration/ie-conversion-lift-study?. > Presented weekly, monthly, and annual performance results through Looker Studio dashboards and PowerPoint reports, adapting the level of detail to each audience. > Proactively integrated new platform features and functionalities to maximize campaign performance and maintain a competitive edge. > Automated recurring operational processes to improve team efficiency and redirect capacity toward higher-value strategic tasks.
> Led the agency's Paid Media strategy, driving an 80% growth in client portfolio across sectors including finance, education, health, retail, and technology. > Managed and mentored a paid media team, overseeing the planning, execution, and optimization of multi-channel campaigns for 30 simultaneous client accounts. > Designed 360° digital proposals integrating Paid Media with SEO, PR, Social Media, and Influencer Marketing, aligning channels with each client's business objectives. > Built end-to-end strategies across Meta Ads, Google Ads (Search, Display, Pmax, Shopping, Discovery), TikTok Ads, LinkedIn Ads, YouTube Ads, and Twitter Ads, including account architecture, budget allocation, and campaign execution. > Managed advertising budgets of 500k per month, optimizing performance across branding (60%) and performance (40%) campaigns with continuous KPI tracking and data-driven decision-making. > Served as the primary client-facing point of contact, leading regular performance reviews and delivering weekly and monthly reports with actionable insights. > Developed ad creatives and copy for social media and Google campaigns, tailoring messaging to each platform, audience, and campaign objective. > Implemented standardized processes and reporting infrastructure for the Paid Media department, increasing team operational efficiency.
> Planning Marketing strategies. > Create and optimize digital campaigns focus on conversions through Facebook Ads. > Creation, management, and planning of Email Marketing campaigns through MailChimp. > Create, optimize and analyze PPC campaigns on Google Ads. > Acquisition, control and monitoring of brand influencers. > Planning and optimizing remarketing and prospecting campaign strategies. > Use of Social Media tools, such a Hootsuite and Metricool. > Editing and creative banners with Photoshop. > Design of landing pages with Wordpress. > Negotiate with new brands of food sector. > Customer Service, handling customer queries and ensuring a timely and accurate response. > Responsible for managing orders, shipping’s and returns on Woocomerce. > Collaborating in the definition and execution of the Ecommerce Strategy.
> Responsible for the strategy, execution and management of customer accounts. > Implementation and optimization of performance campaigns on Google Ads and Facebook ads platforms. > Execution of the structure of the new launch campaigns from the beginning to the end. > Budget Distribution (segmentation, formats, locations) in different channels. > Optimization and analysis of campaigns to monitor daily objectives. > Collection and analysis of data to prepare daily, weekly and monthly reports. > Coordination with other departments to align marketing campaigns with customer proposals. > Compliance with the establish objectives of CPA and volume, achieving a 30% reduction in the cost per acquisition in social and search campaigns.
> Developing the CPA activity. > Helping our clients to reach their KPIs in term of Performance Mobile (Acquisition, Purchase, Retention, Subscription and ROI). > Optimization of mobile marketing acquisition campaigns. > Search and negotiate with potential new partners to build a long-term relationship. > Promote CPI and CPA campaigns worldwide. > Interaction with editors and suppliers daily. > Representing Minimob in the different events around the world.