Andrea Bertini

Supply Chain Transformation Leader | Director-Level Executive | AI-Enabled Operations & Planning (COE) | €2.5B Scope | Food, Grocery & E-commerce | Ex-Amazon, Ex-HelloFresh

Barcelona, Catalonia, Spain

About

Following the recent decision of HelloFresh to discontinue its operations in Spain, I am now open to new opportunities in Supply Chain and Operations leadership, ideally based in Barcelona. I am a global supply chain and operations leader with 15+ years of experience driving large-scale, AI-driven, supply chain transformation across food, grocery, and e-commerce businesses, operating in complex, multi-country environments. My work sits at the intersection of operations, data, and technology. I specialize in building and scaling AI-enabled supply chain capabilities — from demand forecasting and S&OP transformation to network optimization, logistics, and supplier performance — with a strong track record of improving service levels, reducing structural costs, and increasing operational resilience at scale. I spent over a decade at Amazon in progressively senior leadership roles across EU Supply Chain, Transportation, and Grocery operations, followed by leadership experience at HelloFresh. In these AI- and data-intensive environments, I led large international teams, managed high-complexity networks, and delivered sustained multi-million-euro impact through process re-engineering, planning transformation, and advanced analytics / AI-driven solutions. Most recently, I have been leading global supply chain planning, operations, and supplier performance for a €2.5B business across 15 regions, working closely with executive leadership and cross-functional decision forums. I am particularly motivated by roles that combine strategy and execution — partnering with leadership, product, and data teams to translate ambitious goals into scalable, tech-enabled operating models. If you are looking to transform and future-proof your supply chain through data and AI, I would be glad to connect.

Experience

  • Snr. Manager, Service Supply Chain Planning COE at HP
    May 2026 - Present · 2 mos

  • HelloFresh (Barcelona, Catalonia, Spain · Hybrid)
    • Director, Supply Chain Planning Excellence
      May 2025 - Apr 2026 · 1 yr

      Global COE Governance: standardized supply chain planning processes and business requirements across cross-functional teams (IT, Procurement, Finance) to ensure a single version of truth. Strategic Transformation Roadmap: Orchestrated the E2E digital transformation roadmap for global supply chain planning, integrated AI-driven forecasting and demand planning tools to improve forecast accuracy across 15 regions. AI & Automation Innovation: Directed the deployment of AI-based planning models, leveraging machine learning to manage complex sku portfolio and drive reductions in excess & obsolescence. Stakeholder & Change Management: Acted as the primary bridge between technical IT architecture and executive business leadership, securing buy-in for multi-million dollar digital investments and driving 90%+ user adoption of new tools. Future-Ready Talent Development: Managed a diverse, global team of planning experts, fostering a culture focused on continuous improvement and digital fluency.

    • Director, Global Supply Chain Operations & Planning, Supplier Performance
      Jul 2023 - May 2025 · 1 yr 11 mos

      _ Lead global supply chain operations and planning for a €2.5B business across 15 regions, with accountability for performance through a 45-person organization, including 3 direct senior leaders. _ Driven global harmonization initiatives, improving process standardization, governance, and scalability across regions. Established a centralized Supply Chain Shared Service team, offshore, with a size of about ~35 FTEs. _ Established centralized vendor master data governance, enabling automation, advanced analytics, and AI-driven insights. _ Act as senior supply chain partner to executive leadership, contributing to strategic planning, prioritization, and transformation initiatives. _ Co-lead digital supply chain transformation with Technology and Data organizations, automating planning and purchasing workflows.

  • Amazon (10 yrs 6 mos)
    • Senior Leadership Roles – Transportation & Grocery Supply Chain
      Jun 2023 - Jun 2023 · 1 mo

      Progressed through multiple senior leadership roles within Amazon’s EU Supply Chain, Transportation, and Grocery organizations, with increasing scope, team size, and strategic accountability.

    • Head of EU Supply Chain and Distribution (Groceries)
      Jan 2022 - Jun 2023 · 1 yr 6 mos

      _ Led a 25-member team, overseeing supply chain planning & operations of fresh/perishable goods across main EU geographies, improving stock availability and reducing obsolete stock. _ Revamped multi-country S&OP governance, saving €2.5M annually, while boosting revenue by 2.5% through improved demand planning & inventory allocation. _ Reduced working capital costs by optimizing the distribution model and leading senior stakeholder alignment across functions.

    • Head of Sales & Operations Planning (S&OP) - transportation
      Nov 2019 - Dec 2021 · 2 yrs 2 mos

      _ Led EU transportation S&OP and capacity planning at scale, partnering with senior leadership to balance service, cost, and growth priorities. _ Created, led and developed a 20-member team, enhancing forecasting accuracy by 10%, reducing supply chain inefficiencies, and achieving €12.5M in annual cost savings. _ Developed new forecasting models and introduced AI-driven analytics, improving network capacity planning across Europe.

  • Supply Chain Analyst at Iveco
    Dec 2010 - Dec 2012 · 2 yrs 1 mo

    Worked as a supply chain analyst for the IVECO Spare-Parts business unit; involved in several optimization projects particularly focused on warehousing and distribution.

  • Transport Optimization Analyst at OPTIT S.r.l.
    Oct 2009 - Nov 2010 · 1 yr 2 mos

    Vehicle Routing optimization project - Mission Herambiente