Greater Pittsburgh Region
Agile digital project manager, resourceful communications professional, and detail-oriented marketing analyst who harnesses data to drive decision-making and navigate ambiguity. Background in media and experience conversing with internal and external audiences. Eager to continually expand my skill set and open to new opportunities.
- Function as the Optimization Team’s program manager and subject matter expert for operational efficiency, proactively auditing internal processes for automation opportunities and governance within the project management ecosystem - Orchestrate enterprise Adobe Customer Journey Analytics migration, securing cross-functional buy-in and managing end-to-end implementation timelines across product teams - Foster strong cross-functional partnerships with colleagues worldwide across product, design, and data science to align experiences and resolve journey gaps - Architected the Optimization Team’s migration to Adobe Workfront as Lead Administrator, centralizing project management and auditing workflows to automate governance and resource allocation - Led experimentation for several lines of business, most notably driving a 31% YoY increase in testing support for Optum Financial Services and full implementation of top-performing treatments - Drove the evolution of the Optimization Center of Excellence into the Digital Test & Learn Community of Practice, facilitating cross-functional forums to strengthen enterprise-wide experimentation standards and knowledge sharing
- Supported the execution of digital strategy across business segments to optimize digital experience, leveraging design thinking and other best practices - Completed basic analysis of digital experience, market trends, and third party requirements as necessary, in support of the development of new and existing digital experiences - Participated in and made effective recommendations for the development and design of new and existing digital experiences. Supported the management of the development, production, and roll-out or promotion of digital experiences. - Executed customer focused quality assessments and improvement processes. As part of the first line of defense, supported risk management, compliance, and audit needs as necessary. - Monitored business results of recently introduced or existing digital experiences, coordinated reporting, and effectively recommended modifications to improve results.
- Assisted in the management and maintenance of MedExpress’ external website, online listings, intranet, and other internal communication channels - including the launch of a new company-wide newsletter via Salesforce Marketing Cloud - Coordinated digital requests, such as placement of tracking tags and website enhancements, with external partners and parent company - Led the implementation of a new search experience on MedExpress.com, which involved the collaboration of external partners (Yext) and parent company, during the COVID-19 pandemic, vastly improving the user experience and increasing intent to visit interactions - Served as the marketing and communications team’s analyst, generating reports, identifying actionable insights related to earned/owned digital marketing channels, and coordinating A/B tests via Adobe Target - when appropriate - Monitored and maintained internal and external communication tools, databases, and tracking systems on a daily basis to ensure all technologies are accurate, up-to-date, and working effectively - Trained team members on how to use internal and external communication tools, including, but not limited to, Adobe Experience Manager, Igloo, Sprinklr, and Yext
- Served as the digital newsroom leader for the morning shift, communicating and collaborating with News 12’s Interactive team in Long Island, New York - Compiled, wrote, edited and published SEO-friendly content, including photos, videos and live streaming to NewJersey.News12.com - Distributed content on various digital platforms, including NewJersey.News12.com, email, mobile, apps and social media, while also cross-promoting News 12 New Jersey's on-air and online presence - Responded to viewers' comments and news tips via email and social media - Monitored competitors' content and trending topics RELATED LINKS: NewJersey.News12.com -- http://newjersey.news12.com News 12 New Jersey's Social Media Accounts Facebook -- https://www.facebook.com/News12NJ/ Twitter -- https://twitter.com/News12NJ Instagram -- https://www.instagram.com/news12nj/
- Compiled, wrote, edited and published SEO-friendly content, including photos, videos and live streaming, with a focus on breaking news, weather and sports coverage, as well as capitalizing on trending, viral stories - Distributed content on various digital platforms, including WPXI.com, email, mobile, apps, social media, MMS and SMS, while also cross-promoting WPXI-TV's on-air and online presence - Helped train and manage freelance digital team members - Responded to viewers' comments and news tips via email and social media - Utilized social media listening tools, such as CrowdTangle, to monitor competitors' content and stay on top of trending topics - Managed digital and social media efforts for WPXI-TV's high school football program, "Skylights" RELATED LINKS: WPXI.com -- http://www.wpxi.com WPXI's Social Media Accounts Facebook -- https://www.facebook.com/wpxi Twitter -- https://twitter.com/WPXI Instagram -- https://www.instagram.com/wpxi/ Facebook (Skylights) -- https://www.facebook.com/11skylights/ Twitter (Skylights) -- https://twitter.com/11Skylights