Lakeville, Minnesota, United States
Marketing professional with demonstrated success in marketing and advertising. A results-driven achiever who provides effective team leadership, communication and project management. Adept at multi-tasking and thriving in a fast-paced environment while coordinating numerous time-sensitive projects. Creative problem solver and motivated self-starter.
Develop integrated data-driven marketing campaign strategies that drive growth in drinking water filtration for newly spun-off health care company.
Lead and manage digital content strategy and creation for the Electronics and Energy Business Group.
Lead global 3M Respiratory Protection Strategic Communication and Brand Strategy. Serve as core member of the 3M Personal Safety Division brand and identity team. Key expertise: - Brand identity development and implementation - Content strategy - Channel strategy - Promotional strategy and planning - Strategic marketing communications planning Other key skills include working with multiple company databases and systems, working on and managing cross-functional teams, managing internal teams and external vendors.
Develop and execute strategic marketing communications for key brands and products within the Personal Safety Division at 3M. Key projects include: - Brand identity development - New product launches - Sales tool development and execution - Video and website content development - Advertising campaign strategy and placement - Strategic marketing communications planning Other key skills include working with multiple company databases and systems, working on cross-functional teams, managing internal teams and external vendors. Selected Achievements: - Marketing Communications lead on launch of 3M™ Protective Coveralls into North America and Latin America with additional focus on the United States subsidiary. Created brand and identity platform, collateral system, product videos and comprehensive launch strategy and kit. Managed and stayed within tight budget. - Launched collateral system targeting the US Military. Adapted and combined two brand identities to form one cohesive identity targeting the special needs of the US Military. - Managed re-branding of 3M™ Thinsulate™ Insulation, including brand and identity guidelines, collateral system, sales tools, video and website content, comprehensive launch kit and strategic trade advertising campaign. - Developed and managed website to leverage 3M™ Thinsulate™ Insulation brand assets to pull through in customer marketing and advertising. Tool functions as both a sales tool and an incentive for customers to enhance their brands. - Marketing Communications lead on multiple new product launches for 3M™ Scotchlite™ Reflective Material. Developed and distributed multiple collateral pieces, sales tools and launch kits. Placed strategic advertising campaigns to support new product launches.