Abano Terme, Veneto, Italy
I am a seasoned Digital & Marketing Project Manager with extensive experience in the pharmaceutical sector, specializing in the development and implementation of omnichannel marketing strategies and digital transformation. I have a proven track record in managing complex projects from conception to completion, ensuring the achievement of business objectives. https://andreaventurino.webnode.page
As a Global Customer Engagement Manager, part of Global Digital Business Team, I play a pivotal role in the design and execution of digital campaigns utilizing the Customer Data Platform (CDP) and Marketing Cloud. As a key member of the team, I oversee global salesforce automation solutions, drive omnichannel digital strategies, and leverage cutting-edge digital tools to enhance customer experiences. Main Responsibilities: • Work closely with IT, CRM, and marketing teams to create and implement omnichannel marketing strategies, integrating digital tools for enhanced customer experiences. • Design customer journeys and experience mapping to optimize engagement at various touchpoints. • Develop and implement lead management strategies, transforming leads into advocates through personalized interactions and targeted campaigns, collaborating with marketing teams to define programs that drive customer loyalty. • Design and execute automated email campaigns, newsletters, and rep-triggered emails, ensuring timely and personalized communication with leads and contacts, leveraging data insights to enhance the effectiveness of all email marketing initiatives. • Develop strategies for lead capturing from different touchpoints (social media, websites, congresses) and seamlessly integrate captured leads into the CRM system for further engagement. • Outline and execute comprehensive automation plans for marketing campaigns, ensuring efficiency and consistency across all channels, collaborating with cross-functional teams to align automation efforts with campaign goals.
Spearheading the company's digital strategy, I have led the development of integrated omnichannel marketing initiatives, encompassing Online Customer Engagement (OCE), direct marketing, digital communications, social media, and event strategies. My expertise in data analysis is demonstrated through proficient use of Total Systems Integration (TSI) for enhancing communication strategies and Customer Relationship Management (CRM) tools for effective customer segmentation and targeting. I have successfully led the development and implementation of corporate websites, social media platforms, and digital services that include advanced telemedicine solutions, significantly improving user engagement and service accessibility. As a Brand Manager for key therapeutic areas including Respiratory, Pain, and Antibiotics, I have consistently driven brand growth and market penetration through strategic innovation and effective management of digital marketing campaigns
Crucial in driving digital and technological innovation, I spearheaded the identification and implementation of cutting-edge solutions, aligning with strategic goals. I led the assessment of emerging technologies and market trends to propel organizational transformation. My leadership in executing digital projects ensured timely and budget-compliant progress. Additionally, I cultivated a culture of innovation, enhancing team capabilities through targeted training and fostering a forward-thinking mindset across the company.
Managed a global AI project that transformed Novartis Italy’s sales force, collaborating with multidisciplinary teams to ensure seamless execution. I facilitated the integration of AI technologies into sales processes, overseeing training and change management initiatives. My role included monitoring project progress and evaluating outcomes with analytics tools, ensuring ongoing alignment with strategic objectives and providing essential support to key stakeholders.
Served as a key resource for pathology and digital innovation at the company, providing expert consultation on specific pathologies and digital technologies. I worked closely with medical staff and technology development teams to enhance understanding and application of digital innovations in healthcare. My expertise in research and pathology significantly contributed to the company's digital transformation, developing strategies that integrate advanced medical knowledge with cutting-edge technology.
➡️Supporting the new vaccines discovery As an R&D intern working on the development of new vaccines using recombinant protein technology, I was passionate about making a difference in the world through my work. With a background in biotechnology and a deep understanding of genetic engineering, I was dedicated to advancing the field of vaccine development.