Greater Paris Metropolitan Region
I build brand universes that don’t just look relevant; they shape culture. Over the past decade, I’ve led global creative and content strategies for some of the most influential fashion brands, including serving as VP Global Content & Creative at Calvin Klein and leading Image for Zara Women in Asia. My work sits at the intersection of brand, pop culture and visual identity — translating cultural movements into cohesive global narratives across campaigns, digital ecosystems and physical experiences. From managing cross-functional international teams to shaping image strategies across markets, I specialize in aligning creativity with business ambition. Today, I’m seeking my next leadership challenge within a global brand, luxury house, entertainment company or creative-driven organization ready to evolve its cultural positioning and global image. I bring: • Executive-level creative leadership • Global content and brand architecture expertise • Strong aesthetic vision grounded in cultural intelligence • Experience scaling image strategies across international markets
Led the global content and image strategy across digital and brand touchpoints, redefining visual culture and narrative positioning for international markets. Impact & Performance - Directed global content strategy across North America, Europe and Asia-Pacific markets - Led rebranding of PDP (Product Detail Pages), Loyalty Program and Newsletter ecosystem - Oversaw top-performing campaigns (global talent integrations) - Contributed to growth in digital conversion through PDP visual redefinition - Unified brand image across markets to ensure visual and cultural consistency - Simultaneously operated across creative direction, brand strategy and image leadership Scope of Responsibility - Global campaign conceptualization and execution - Brand storytelling architecture across digital channels - Image direction for PDP and e-commerce visual strategy - Cross-functional leadership across marketing, merchandising and digital teams - Cultural alignment of brand narrative with contemporary audience shifts
Based in Tokyo for one year, I led brand image and content strategy across the Asian market, overseeing China, South Korea and Japan during a key phase of regional expansion and digital acceleration. Vision & Execution - Directed brand image and visual strategy for the full Asian region, adapting global positioning to local cultural nuances. - Developed ad hoc content strategies tailored to the Chinese, Korean and Japanese markets. - Led the execution of Zara China’s first-ever livestreaming initiative, pioneering a new digital engagement model within the region. - Conceptualized and delivered regional campaigns aligned with global brand identity while ensuring local market relevance. - Developed brand books and visual guidelines to standardize image across retail and digital touchpoints. - Oversaw e-commerce image strategy and content development for Asian digital platforms. - Acted as cultural bridge between headquarters and regional teams, ensuring brand coherence while empowering market-specific storytelling.
Led the creative direction for TRF, overseeing campaign ideation, editorial development and e-commerce visual strategy during a pivotal period of digital acceleration and global disruption. Creative Direction & Results - Conceptualized and supervised global editorials and seasonal campaigns, ensuring alignment with brand positioning and youth-driven cultural relevance. - Directed and reviewed e-commerce visual output, elevating digital consistency and reinforcing brand identity across online touchpoints. - Pioneered and implemented a remote editorial production strategy during COVID-19, enabling continuous global content creation despite mobility restrictions. - Developed new workflows for decentralized creative execution, maintaining brand coherence while adapting to remote production environments. - Strengthened TRF’s digital-first positioning by aligning editorial storytelling with evolving consumer behaviors during the pandemic.
At Noho, I led the agency’s creative output across institutional, lifestyle and premium brand accounts, balancing conceptual thinking with executional precision. I secured and developed the winning proposal for Metro de Madrid, delivering a campaign that positioned the brand within a highly visible public space and competitive landscape. Beyond that, I shaped creative strategy and campaigns for: Mumm, Comunidad de Madrid (anti-harassment awareness initiative), Telemadrid, ESNE, El Corte Inglés, DKISS, Land Rover, Citroen, Beefeater, etc. My role combined pitch leadership, campaign ideation and hands-on art direction, ensuring that each brand maintained a strong and differentiated voice. In parallel, I directed the creative development of branded events and experiential activations, translating strategy into immersive physical experiences aligned with communication objectives.
Led creative strategy and campaign conceptualization for the luxury division, aligning brand image with high-end positioning. Developed comprehensive brand books and visual guidelines to standardize identity across touchpoints. Directed digital content production and cross-channel storytelling initiatives. Collaborated with marketing and retail teams to ensure cohesive brand experience.