Brussels, Brussels Region, Belgium
Experienced automotive executive with over 25 years of international leadership across multiple business areas, including external relations, communication, public affairs and after sales. Proven expertise in governmental and institutional relations, corporate and product communication, after sales and service operations, as well as in the development of mobility services and the promotion of hydrogen technologies. Throughout a distinguished career at Toyota, effectively represented the company’s values, vision, and priorities to institutional, media, and industry stakeholders, strengthening corporate reputation and positioning across European markets. Combines a deep understanding of the automotive and mobility sectors with strategic vision, integrity, and a demonstrated ability to operate within complex international environments and multi-stakeholder contexts.
• Lead Toyota’s strategy and execution of public affairs towards EU institutions and stakeholders. • Represent Toyota in major trade associations (ACEA, BusinessEurope, Hydrogen Europe, JBCE). • Coordinate governmental affairs activities across Toyota’s European markets.
• Directed all corporate communication and public affairs activities for Toyota and Lexus brands. • Strengthened corporate reputation and institutional presence at national level. • Oversaw ESG initiatives across Toyota group companies in Italy. • Promoted hydrogen mobility through partnerships and advocacy projects.
• Managed innovation and new mobility projects (car sharing, hydrogen technology, connectivity). • Supervised technical assistance, homologation, and environmental compliance (ISO14001). • Managed safety recalls and customer satisfaction campaigns.
• Developed the European mid- to long-term After Sales strategy, defining initiatives to enhance customer retention, efficiency, service quality, and overall customer experience. • Led governance and managed critical strategic and alliance projects, ensuring organizational readiness for new models and technologies introduction.
• Led the pan-European customer relations strategy, ensuring consistent service standards and across Toyota’s European markets. • Managed technical support operations, including diagnostic strategy, service tools development, and technical publications. • Oversaw customer documentation processes, ensuring accuracy and timely delivery of technical information to national sales companies and dealer networks.
• Owned full P&L for After Sales, driving revenue, profitability, and sustainable growth across service, parts, and accessories. • Defined and executed business strategies, customer retention programs, and marketing initiatives. • Led national After Sales field operations, repairer network operational efficiency and quality improvements, to deliver measurable business impact and customer satisfaction.
Responsible for: - Technical Service (Technical Assistance, Product Quality analisys and technical reporting to HQ, Safety Recall Campaigns implementation) - After Sales Training (technical and non-technical) - Warranty - Homologations - Environmental Acitivites (Company and network ISO14001 certification, ELV).