Colombia
Strategic leader with 16+ years of experience driving digital transformation, commercial growth, and partner ecosystem development across LATAM. Former tech entrepreneur who built and scaled a successful IT consultancy from the ground up, leading end-to-end strategy, operations, and go-to-market execution. Skilled in building and orchestrating high-performing data partnerships that accelerate ecosystem value and enable business agility. Passionate about turning complex challenges into tangible results through innovation, collaboration, and entrepreneurial mindset.
•Commercial area structuring and management since company foundation and sales budget responsible. • Consultative marketing strategy creation to boost selling and customer experience and engagement. • Perform detailed assessment for strategic technological information and communication business plan (PETIC) in order to: • Create benchmarks and identify the base line and industry best practices • Identify the main initiatives that will drive business innovation • Define detailed plans to implement the initiatives and drive business returns • Define the business TOBE architecture to lead the process mapping and analysis to drive digital transformation • Lead business strategy to As A Service model • Lead new portfolio lines structuring focused on services: Enterprise Architecture Consulting, Petic, protocol transition especially in the government sector and Cloud Process Optimization for the digital transformation of enterprises. •Creation of Artificial Intelligence and IoT projects to articulate specific value proposals for each client. • Strategic alliances structuring and creating with manufacturers and technology wholesalers to develop an efficient and robust ecosystem.
• New solutions development, positioning and sale consolidation such as consulting; strategic technology services at Oil & Gas and Banking sectors. • Increased IT banking solutions participation in more than 60%, consolidating and positioning our IT service line. • Development Oil and Gas sector, increasing company participation. • Collaborative networks expansion with ecosystem allies to generate value offers through robust integration. Develop the strategic technological information and communication business plan in order to: • Perform benchmarking identifying the base line and industry best practices to guide the business value • Create and define the best practices of customer experience • Drive business innovation defining key initiatives increasing business performance • Designed detailed plans to achieve faster business returns • Lead end to end consulting commercial endeavors regarding contingency plans -DRP-; ensuring seamless delivery and deployment • Develop business sales engagement regarding help desk services
• Banking and Industry & Commerce IT services development, increasing company’s participation. • Desktop virtualization, contingency centers and backup services development and positioning as aservice model. • SMB segment Development with technology products portfolio as a service. • Lead sales development process focusing over Oracle portfolio