Turin, Piedmont, Italy
• eCommerce channel manager (owned site, Amazon, Privalia, Showroom Privè, Westwing and other different marketplaces) • Coordination of global channel strategies • Creation of sales plans of the channel • Management and implementation of channel communication content in line with the BVI • Responsible for special commercial projects (Fiday Catalogue, Amici di Scuola Esselunga and other)
• Creation of Marketing plans • Analysis of sell-out databases • Responsible for brand visibility in sales and communication channels • Creation of Editorial Plans for Social and Press communication
• eCommerce channel manager (listing, sale plans, communication plans, objectives, commercial relationships with the main players: Amazon; Tannic; Vino.com; Wine Livery; Call Me Wine; Glovo; Esselunga at home; Carrefour Express)
Budget management for the development of various brands in trade activities • Creation of promotional plans and canvasses (Net Net, promo plans for the sale and assignment to the sales force) • Management and implementation of Trade Marketing activities (budgets, forecasts and activities fields)
• Martini brand development on On Trade Channel (Ho.Re.Ca. e Super Ho.Re.Ca.). • At the head of 13 developers, throughout the national territory. • Creation and monitoring of project control models. • Creation and monitoring of project KPI. • Trade agreements and Tailor Made visibility.
• Analysis and implementation of the commercial plan • Analysis and implementation of promotional activity • Collaboration during the drafting of the wholesalers contracts • Collaboration for sales promo and results analysis • Budget management • Daily use of SAP SD and SAP BI
• Management and control of the supply of materials for the setting up and the selling at the “Terrazza Martini” at the Expo. • Management and control of the supply of POS and bottles for events in along with all Brand Managers, using the SAP platform. • Creating, managing and problem solver for the project “Picture of Success”, as reference for the ON-Trade channel and support in OFF-Trade channel. • Activities of data collecting for the “Alta Velocità” and the “Piano Nazionale” nation wide. • Assistance during advocacy activity. • Find out and analysis of data about to sell-in of the all brands of the group, using SAP BI platform.
During my collaboration with the G.E.M. Group I worked at the organization and promotion of several events such as: ASEM (Asia-Europe Meeting); The Rolling Stones’ on tour 2014 (Europe), Confindustria executives meeting, Bmw i3’s promotion, XLVI National Congress of Notaries and many others. Main Roles & Responsibilities: • Logistic Team Leader – In charge of coordinating a team of 5-10 drivers. • CRM (Customer Relationship Management) Team Leader – In charge of coordinating and managing a team of 5-10 hostess and stewards at various events.
Gruppo Armando Testa is an advertising company. It has recently been awarded as 1st advertising company in Italy by Assocomunicazioni. Spent three months in the Automotive team, whose main clients are Alfa Romeo and Lancia. Actively worked on several projects within the launch of Lancia Ypsilon Urban Chic and Lancia Thema. Main Roles & Activities: • Market analysis and competitor benchmarking – Analysed the competitors’ promotions and advertisements within the European market. • In charge of presenting new ideas and concepts related to the launch. Actively engaged in the definition of the advertising strategy. • Daily Usage of Excel and PowerPoint – Delivered presentations to senior management.