Milan, Lombardy, Italy
Digital Media and Performance Marketing professional with a strong work ethic and extensive experience in planning, building, optimizing and reporting cross channel full funnel campaigns (from branding to acquisition). Through both agency side and client side roles, in hands-on and in a management capacity, I have developed the skills to manage and nurture a team with the objective of driving continuous business growth. Expertise in the following areas: . Digital Media Streategies; . Performance Marketing; . Paid Search; . Paid Social; . Retail Media; . SEO & Paid Search integration; . A/B testing; . Advertising Platforms (SA360, Google Ads, Bing Ads, Meta, GA4, GMC, Amazon Ads, Marin, Skai) . B2B Marketing . People management & team leadership; . Senior client servicing; . Project management; . Online & Offline channels integration;
Driving the digital marketing activities (strategies, planning, execution) across internal and external resources (agencies) for the portfolio of ecommerce brands (GioiaPura / Luxury Zone) and responsible for driving results for multiple channels such as Paid Search, Social Media Advertising, SEO, Affiliation, Partnerships and more.
Focus on building and developing the client portfolio of the newly launched business, worked on enhancing capabilities and service offering of the Paid Media department in the Italian market. Working with the US Global HQ on innovative projects.
Responsible across all biddable media channels (paid search, paid social, retargeting, etc.) for the group portfolio of 20+ brands. Worked on partner brands but also strongly contribute to the massive growth seen for internal owned brands. Built from scratch and managed a team of 5 highly skilled specialists with the objective of driving YOY revenue and net sales growth.
Responsible for defining media strategies across 4 of Zenith main clients. Managing a team of 8 people and being the main POC for clients and escalation. Contributed to meet Aviva sales and CPA targets across the 16 products of their insurance portfolio. Planned, launched and met KPIs for multiple launches for COTY brands on Amazon.
Responsible for the Paid Performance Media budget management across multiple markets in UK, Europe, Middle East, Asia and US. Working against tight acquisition targets. Responsible for strategies, planning and executions. SEO/PPC integration. Landing pages briefing, A/B testing. Technologies: Adobe Media Optimiser, Marin Software, Adobe DSP, Google Analytics, Facebook API, Hitwise.