Kirchlinteln, Lower Saxony, Germany
I am a multilingual professional with experience in international project management, user-centered design, and team supervision. For over five years, I have led retail brand presentation initiatives, including store openings and renovations, ensuring compliance with seasonal strategies and brand guidelines. My experience includes budget planning and control, designing projects to improve the consumer experience, and collaborating with multidisciplinary teams to optimize spaces and merchandise distribution. I am motivated by problem solving and creating effective connections between teams and customers.
• Enhanced customer journeys and visual merchandising strategies through team workshops. • Executed brand refits in alignment with global brand guidelines for a cohesive retail presence. • Coordinated successful workshops and training sessions with international stakeholders to optimize consumer engagement.
• Collaborated with brands to optimize retail spaces, enhancing customer experience. • Drove a 20% increase in sales through strategic visual merchandising. • Coordinated cross-channel marketing campaigns, aligning digital and retail strategies for maximum impact.
• Led the design and launch of two flagship stores in Ecuador, introducing Nike’s refreshed brand image in the region. • Led over 25 store openings and refits, aligning global brand guidelines with local market needs. • Directed cross-functional teams and coordinated with stakeholders to ensure successful project delivery, achieving notable growth in customer engagement and regional sales. • Developed and implemented “Plan to Space” strategies for optimal product placement and category performance.
Design a therapy center for children with physical and mental disabilities. This project was divided by spaces to guarantee the development of children’s senses according to their therapies and needs. Lead the construction of the project, coordinate the installation of the appropriate materials and ensure the security of the spaces.