Singapore
I’m Andrea, a marketing professional with 2 years of experience in the digital marketing industry. I’ve developed hands-on experience in campaign strategy, client management, and delivering performance-driven results. I enjoy connecting insights with creative execution and continuously learning how to refine strategies in an ever-evolving landscape. Outside of work, I run a YouTube channel as a creative outlet, turning stories and ideas into content that inspires.
Manage a portfolio of 30+ accounts with a overall contract value of $700K. Drive renewals, pitches, proposals, and upsell strategies to drive client retention and revenue growth. Build and maintain strong client relationships while ensuring consistent, high-quality campaign delivery across all accounts.
Overall-In-Charge of Appreciation Night ’23, leading a 10-member team and overseeing the planning and execution of the event. Volunteered for Kayak & Klean clean-up initiative at Marina Bay. Volunteered for Beach Clean-up Green Initiative at East Coast Park. Volunteered as a UP Representative for SIM Open House 2024.
Support marketing team with administrative tasks, content creation, and communication with partners. Manage communication schedule, analyze market trends, and handle social media engagement.
-Idea Creation for Heritage Bay's Instagram Feed -Scheduling Social Media Calender -Editing Photos using Adobe Lightroom
-Producing & Editing Post-event Photos using Lightroom and Photoshop -Producing Post-event video montage for University's events using Premiere Pro -In-charge of Committee Photoshoots