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Dynamic and results-driven international leader with an extensive experience in Premium FMCG & Alcohol, with a versatile background encompassing various roles in Marketing, Commercial, and General Management, spanning from Global & Regional Headquarter to local branches and a startup. Experienced Executive in Europe, Asia, and Russia, strong financial acumen to deliver long-term outcomes in competitive and uncertain market, driving valuable business transformations, and effectively change management. Ability to restructure business units and the organization to adapt to market needs and shifts with the goal to deliver a sustainable and profitable growth, for business up to 350ME. Proven strong adaptability to cope with extremely different business environments: diversity of cultures variety of distribution models . Strong capacity to connect the dots and identify trends, translating them into actionable strategies. Inspiring, influencing and provide guidance to the teams towards a shared vision. Adaptable with a collaborative leadership style suited to different contexts and cultures, balancing creative approach with a consistent, structured, analytical, and process-driven method to achieve effective results. Fluent in English and Italian, business Russian, with a basic understanding in French. Key areas of expertise • International development and growth: Expanding presence of a brand or company in global markets, with a particular focus on market entry strategies, commercial partnerships, and positioning in premium markets. • Business transformation: Leading organisational and operational transformation processes, optimising teams and resources to achieve increased profitability and competitiveness. • Crisis management and leadership in complex environments: excellent ability to maintain efficiency and operational continuity even in crisis situations • Product launch and development: lead new projects from conception to launch, generating new business opportunities. #Businessstrategy #Businessplans #Businessdevelopment #Internationalexpansion #Portfoliostrategy #Brandpositioning #Consumergoods #StrategicMarketing #Brandpositioning #Innovation #Newproductdevelopment #Insighgeneration #Trademarketing #OnTrade #Offtrade #Sales #CustomerJourney #Perfectstore #WesterEurope #Luxembourg #Italy #Switzerland #EasternEurope #Russia #Ukraine #EmergingMarkets #China #Asia
Responsibility of country P&L Ukraine, managing commercial functions (mktg, TM, Sales), and supporting (legal, Finance, Supply chain and HR). Leading a team of 34 people. Full turnaround of the in-market company doubled topline and x4 Ebit, with improvements in marginality, redesigning organization, processes and way of working with increase of efficiency and improved team capabilities.
Overseen and guide the commercial policy, managing from strategy to execution field activities in OFF trade, On trade and e-com, and overseen the Business intelligence team. Leading a team of 25 people. Organizational set-up, build a strong team ensuring strategy is converted in proper sales execution. Introduced tools for data-driven decisions, implemented RTM improvements, pricing strategy, store execution, managing the company business cycle. Fostered collaboration culture, breaking silos, aligning to shared vision.
Responsibility on Brand marketing, customer and trade marketing, digital and Pr, and On trade sales channel. Leading a team of 29 resources. Redefined portfolio strategy, shifted company mindset to value, increased brand awareness key priority, implemented effective Omni-channel marketing campaigns, improved team capabilities. This drive to a concrete and tangible financial improvement of the organization.