Germany
7 years of experience in marketing - a double degree as a Master in International Marketing as well as 2+ years of various practical marketing experience in 4 companies and 4 industries - supplemented by 5+ years working as a consultant in project & change management for the digital transformation of Lidl´s core IT software. Leads to high analytical, conception & communication skills combined with an innovative, creative & quality-focused mind-set. I'm comfortable applying project management to master complex challenges and establish new standards in digital marketing and business development environments. My core beliefs: - be future-oriented: face new challenges/trends by thinking out of the box - be customer-centric: focus on customer needs for best customer experience - analyzing first: make smart decisions based on well-founded analyses. Open for new opportunities in business development, strategic marketing or consulting to drive the digital transformation & strategic growth of your business. If you have an opportunity that is potentially interesting feel free to reach out via direct message or email at [email protected].
- Establishment & management of the international stakeholder communication within the Schwarz Group’s largest IT project “WaWi Nexus” - the digital transformation of the Lidl core IT system - Coordination of project communication & content marketing in an interdisciplinary project team for WaWi Nexus & the go-live of ServiceNow at Lidl - Supervision of two interns & a bachelor's thesis
- Creation and implementation of a communication concept based on analysis of status quo - Development of branding & corporate design - Establishment of change management & digital content formats for international stakeholder
- Supporting the market entry & development of the new business area “Amazon FBA” - Competition and customer analysis for relevant segments - Development of 30 new products - based on customer behavior data - Performance controlling & marketing optimization for a total of 60 products (Amazon ASINs)
- Online marketing & content management for the company website - Conducting analyses & surveys as part of the master's thesis Topic: Strategic analysis of opportunities in digital marketing and sales for an industrial goods manufacturer – using practical application for the Schunk Group. Summary: I was able to make strategic recommendations for the company's digital marketing & digital sales, with the aim of raising awareness among important stakeholders and expanding the company's market position.
- Analysis, preparation & visualization of eye tracking and customer behavior studies - Research on shopper insights, trends and methods
- Project management for product adaptations for the Russian market - Coordination with the manufacturing plants and ensuring implementation
- Market and competitive analyses as well as product design & conception - Lifecycle management & preparation of launches