Dubai, United Arab Emirates
Passionate, future-focused HR Executive with over 20 years of international experience across Europe and the Middle East, transforming organizations through people. Brings a unique blend of HR expertise and IT know-how, applying a systems-thinking approach to align talent strategy with business goals. Proven track record in delivering large-scale transformations and digital HR initiatives that enable organizations to scale and adapt. Thrives in large, matrixed organizations, engaging confidently with diverse stakeholders—from executive leadership to unions—while fostering trust, collaboration, and shared purpose at all levels. An energetic, purpose-driven leader committed to creating inclusive, sustainable workplaces that deliver results today while preparing organizations for the challenges of tomorrow.
Responsible for leading the HR function across the GCC countries, Jordan, and Iraq, with a strong focus on collaboration and inclusion. A multicultural team drives initiatives in talent development, succession planning, and operational excellence—supporting employee growth and sustainable business expansion across the region. As global project lead and together with a diverse team, successfully delivered a company-wide SAP SuccessFactors platform, transforming and digitizing the employee experience.
As National Human Resources Manager for the UAE and Oman, led the end-to-end HR function across both countries in close partnership with business leaders and a dedicated HR team—aligning people strategies with business goals while ensuring compliance, operational excellence, and a strong employee experience.
Led the transformation of the global work environment by introducing a digital workplace strategy impacting over 70,000 employees. This effort, delivered in collaboration with cross-functional teams, drove global change initiatives that fostered agility, enhanced collaboration, and supported a more innovative culture across business units. Alongside workplace culture transformation, spearheaded automation initiatives across the organization—applying Robotic Process Automation (RPA) to streamline key business processes, reduce manual workload, and achieve measurable productivity gains.
Contributed to the successful integration of HR in several large-scale M&A transactions—including Volkswagen/Gedas, OTE, and EE UK—working closely with the Group CHRO and cross-border teams to drive strategic change across international operations.
Led software development and integration projects during a period of growth and international expansion, working closely with cross-functional teams to translate complex business requirements into scalable IT solutions. Delivered enterprise-grade content management systems for both internal and external clients, supporting business continuity and innovation.
Collaborated with clients as part of the enterprise software sales team to tailor content management solutions—contributing to successful entry into highly competitive DAX 30 accounts through a strong focus on partnership, customization, and value delivery.
Played a key role in launching the company’s first web-based information portal, working with cross-functional teams to pioneer content and search technologies. This early innovation helped lay the foundation for a modern digital infrastructure within a traditionally structured environment.