São Paulo, São Paulo, Brazil
Experienced Sales and Marketing Director with a proven track record of improving performance through Strategy Definition, Priority Assessment, Disciplined Execution and a focus on Customers, Processes and People. 25 years of experience in information technology, including 20 years with Cybersecurity. Strong leadership, skilled in building, creating and maintaining high performance teams, growth strategies, competitive strategies, business planning, product development, creation and management of sales channels and generation of new businesses. Ability to meet assigned new customer acquisition targets and total financial performance. Notable personal development in Soft skills and Hard Skills.
Driving Axur's global direct and indirect sales strategy.
Manage the sales, marketing and SDR teams; Manage Solor's relationship with manufacturers and distributors; Plan integrated team actions to exceed expected sales results; Position the Solor brand as a benchmark for the products and services we sell; Participating in the company board to decide on the best operational strategies; Support teams in strategic meetings with clients; Participate in relationship events to open new accounts.
Commercial and marketing manager of SafeLabs, ISH Tecnologia's own products division. Preparing the company to sell through resellers, creating the necessary processes to support commercial, technical and financial demands; Recruit, develop and support resellers, planning onboarding, marketing actions, training and customer visits; Participate in key negotiations with end customers; Approve and direct the marketing strategy, including all digital channels, market events and own events.
Responsible for a team of 30 people, including Account Managers, SDR, Pre-sales and Marketing. Develop the marketing strategy, aiming to make RedBelt a reference in the Cybersecurity market, generate leads and generate long-term relationships with customers and prospects. Strengthen and define work model with inboud and outbound SDR team. The result obtained in 2021 was a 500% growth in the number of SQLs (Sales Qualified Leads) generated. Ensure compliance with sales numbers, customer retention and NPS. In 2021, we reached 106% of the proposed goal, sales growth of 70%, Churn rate of 2%, pipeline growth of 400%, and Monthly Recurring Revenue growth of 80%. Develop and monitor the personal development plan of each team member, coach leaders and hire new employees.