Andre Rodrigues Da Silva

COO & Digital Transformation Executive | Head of IT Services | Head of Sales Engineering | Driving P&L Growth & Operational Excellence in IT Services

Miami, Florida, United States

About

Results-driven technology executive with 28+ years of experience leading IT services, digital operations, and business growth across North and Latin America. I specialize in transforming technology organizations into scalable, high-performance service operations that drive profitability, customer satisfaction, and long-term strategic value. Throughout my career, I have led P&L driven business units, accelerated revenue growth, optimized service delivery models, and built strong executive relationships across multinational environments. I am deeply passionate about automation and operational innovation, continuously identifying opportunities to streamline processes, increase efficiency, enhance service quality, and reduce costs through intelligent automation and standardized frameworks. I view automation as a strategic growth enabler strengthening scalability, consistency, and competitive differentiation. In addition, I bring strong expertise across the full business development and sales lifecycle from market strategy and opportunity identification to solution design, executive presentations, contract negotiation, and post-sales value realization. My ability to connect commercial strategy with operational execution ensures that growth initiatives translate into sustainable, profitable outcomes. My expertise spans: - P&L leadership and financial management - Business development and complex solution selling - End-to-end sales lifecycle management - IT service management consulting and governance frameworks - KPI-driven operational excellence and SLA performance - Building and leading high-performance, cross-cultural teams I combine financial discipline, operational rigor, commercial acumen, and an automation mindset to build resilient organizations that deliver measurable business impact.

Experience

  • SONDA (26 yrs)
    • Chief Operating Officer | Sr. Director of Operations & Business Development
      Feb 2022 - Present · 4 yrs 6 mos

      As Chief Operating Officer, I am responsible for directing and overseeing the organization’s operations and business development activities in the United States. I define and execute strategies to drive revenue growth, operational efficiency, and market expansion within the digital infrastructure and managed services sector. I hold executive-level responsibility for operational performance, pre-sales strategy, and end-to-end service delivery, ensuring alignment between commercial objectives, service capabilities, and financial results. Key Responsibilities: - Direct and manage U.S. operational strategy, with full accountability for performance outcomes, scalability, and profitability - Lead the business development and pre-sales lifecycle, including market strategy, demand generation, solution design, contract negotiations, and transition to delivery - Oversee multiple service lines, including Platforms, Data Center, Workplace Services, Infrastructure as a Service (IaaS), Platform as a Service (PaaS), Desktop as a Service (DaaS), and Cybersecurity - Establish and maintain executive-level relationships with key clients to support business growth and long-term partnerships - Develop and implement operational frameworks, governance structures, and process improvements to enhance efficiency and service quality - Manage and expand strategic partnerships and channel relationships to increase market presence and service capabilities - Ensure alignment between service delivery and commercial strategy to support sustainable and profitable growth

    • Customer Services and Pre Sales Director
      Aug 2017 - Feb 2023 · 5 yrs 7 mos

      This senior-level role as part of the Executive Team carries critical accountability for establishing a best-in-class operations and customer success program. I lead Customer Services and Digital Products, driving the transformation roadmap and improving sales results. -Successfully managed a portfolio of +80 enterprise customers, generating revenues of approximately US$ 50 million annually. I drive business growth by identifying cross-sell/up-sell opportunities, increasing incremental bookings, and providing accurate forecasting. -Excel in Business Unit P&L management and strategic planning, ensuring financial goals are met. -Implemented efficient processes across hiring, quality control, operational training, and customer service improvement. -Spearheaded end-to-end digital transformation initiatives, overseeing multiple product roadmaps and scrum teams. Proficient in product management, software development lifecycle (SDLC), Agile methodologies, process automation, SaaS, analytics, CI/CD, DevOps, artificial intelligence, VoiceBot, IVR, and API data integration. -Lead and inspire teams to apply a consistent approach to success management. -Built a customer service operation that consistently exceeds the expectations of the OnPlan brand, optimizing both cost-effectiveness and service quality. -Led Professional Services consulting, designing, and implementing IT Service Management Platform (ITSM) and CRM solutions (CA, REMEDY, Service Now, OTRS, among others). -Initiated and developed operations, metrics, and reporting to streamline customer onboarding practices. -Ensured operational processes align with ISO 9001, 20000, 27001, and ITIL standards. Managed operational integration following mergers and acquisitions, implementing streamlined processes and performance metrics. -Leveraged Net Promoter Score (NPS) results to drive customer satisfaction and loyalty.

    • IT Account Executive Director
      Feb 2016 - Jul 2017 · 1 yr 6 mos

      Lead account sales and strategy of SAP implementation, Cloud Services,SaaS, IaaS, PCaaS, Printing as a Service, End User Services, traditional infra and DC services. Drive solution and communication to resolve customer escalations. Drive Customer Success, leading negotiation, contractual and delivery issues.

  • IT Support Analyst at Rationale Corporate Solutions
    Apr 1998 - Nov 1999 · 1 yr 8 mos

    CNA Certification Support and Administration of Novell Products - NetWare v3, 4 and 5 - GroupWise Microsoft Windows NT Backup Systems Lotus Notes Adm

  • IT Trainee at Colégio Saint Exupery
    Mar 1997 - Dec 1997 · 10 mos

    Support the IT environment, include network, hardware and end users application.