New York City Metropolitan Area
Over twenty years of experience in marketing and design leadership, with proven expertise in art direction, consulting, integrated marketing design, instructing, brand development and corporate communications.
Responsible for creating, developing, and producing creative assets, style guides, and design execution of strategic marketing and sales materials for Paramount Brand Studios streaming media group integrated marketing, ad innovation, ad sales and sponsorship strategy initiatives for Paramount’s wide ranging entertainment, news and sports portfolio inclusive of CBS, CBS Sports, MTV, BET, VH1, Nickelodeon, Comedy Central, Awesomeness, Showtime, as well as streaming services Paramount+, CBS Sports HQ, and PlutoTV. Oversee junior and mid-level design staff projects inclusive of integrated marketing and ad sales pitch presentation materials, and ensure general artistic tone within Paramount’s brand protocols are met, executed succesfully and on time.
The BECA Playbook is a two-year program that will transform the future of marketing by investing in promising Black marketing talent, providing them with the keys to success for achieving and excelling in C-suite roles. The BECA Playbook propels the careers of participants through curated learning experiences led by our BECA members, iconic Black leaders from the world’s most influential companies.
• Develop, provide and assist companies, organizations or entities with successful visual communication needs and solutions, such branding development, print production and web production skills when needed. • Most recent clients include GirlTrek, The Berman Group, NYLAM, SMP Global Consultants, Howard Hughes Corporation, Havas Media, Good Sense & Co, Bessemer Trust and CORE Marketing Group. Other clients: HNW, Porter Novelli, TBWA/Chiat-Day, Medina=Citi, Point C Studios
Create and develop graphic solutions for Samsung Mobile N. American retail promotional initiatives. Partnering with cell phone service providers such as Verizon, AT&T, T-Mobile, Sprint and others, duties are inclusive of designing POS advertising, in-store merchandising, direct mail and online advertising sales for Samsung.com. Develop and produce communication strategies for Samsung 837, a unique event space located in the Meatpacking District of New York City. Provide graphical production design support for VOWEL, PMK’s in-house digital agency team for client’s such as Columbia Sportswear, E! Network, Haig Club, Pepsi Brands and Audi. Duties include, creating social media content, sales pitches and event collateral.
Managed production for assigned projects through the Creative Services Department, which handled the marketing, branding, and business development initiatives for various practices throughout the law firm globally. Produced email marketing pieces, brochures, ads and evites utilizing approved templates and brand standards, produced large-scale assignments that required taking an existing design and applied it across an entire campaign.