Greater Munich Metropolitan Area
Enterprise technology leader with 25+ years of experience driving Sales Acceleration, GTM transformation, and execution excellence in large, highly matrixed organizations. Proven force multiplier for Area and Regional VPs, translating growth strategies into disciplined execution that improves ARR predictability, pipeline health, sales productivity, and forecast accuracy. Deep experience across SaaS, Cloud, and Cybersecurity, leading sales operating cadence (QBRs, pipeline reviews, forecasting), strategic account planning, whitespace expansion, coverage models, incentive steering, enablement, and sales governance across EMEA and global regions. Led multiple ARR-focused GTM transformations, from early transition phases through global scale and operational excellence, working closely with Sales, Marketing, Operations, Customer Success, and Executive Leadership.
- Sales Acceleration & Enablement advisory supporting enterprise SaaS and technology companies - Designed a sales methodology SaaS application for Microsoft Dynamics 365 (recognized by Microsoft BizApps leadership) - Advising CROs and VPs on sales operating cadence (QBRs, pipeline, forecasting) - Focus on enterprise execution, coverage models, and whitespace expansion
- Led GTM transformation from hardware-first to ARR-driven SaaS operating model (phase completed) - Owned sales operating cadence incl. QBRs, pipeline reviews, forecasting, KPI governance - Built enterprise coverage models and whitespace strategies across Europe - Acted as advisor to investors and board on ARR predictability and execution risks - Doubled order intake YoY with strong focus on enterprise accounts
- Drove Sales Acceleration at scale for ~3,000 sellers across 90 countries - Designed global sales operating model (QBRs, pipeline governance, account planning, coverage models) - Increased win rates by 20% and global pipeline by 390% - Acted as trusted advisor to Area & Regional VPs in a highly matrixed environment
- Led GTM transformation toward SaaS, Cloud, and recurring revenue models - Designed and rolled out SaaS-oriented sales motions (subscription, value-based selling, expansion) - Enabled €12M in SaaS & Managed Services orders in first year - Built global enablement organization as force multiplier for regional leaders