Berlin, Berlin, Germany
Currently a Product Designer at Plugsurfing, focusing on its B2B ecosystem. Previously worked at XP Inc, one of LATAM's biggest investment bank, as the sole CRM designer taking care of the platform and building solutions for optimising the banker's workflow and access to information. Additionally, also worked at a traditional bank undergoing digital transformation at Bmg, and as part of Accenture as well. I bring a unique perspective to my work through my background as a UN consultant, where I fostered innovation and helped develop sustainable solutions for multiple years; allowing me to develop key skills, which are highly transferable to the design process. I also have experience as a freelance creative strategist, where I tackled projects from brand inception, media plans, to creative writing for international brands. This diverse background allows me to approach projects from multiple angles and bring fresh insights. Last but not least, my degree in Anthropology focusing on Consumer Behavior serves as the foundation for understanding the context of products, services and insight generation. ——
As a B2B focused designer at Plugsurfing, I spearhead initiatives aimed at optimizing operational efficiency within the core Power Platform, delivering value to both SaaS customers and internal users. DAILY WORK I work alongside 3 different squads in parallel, covering session management pricing, revenue strategies and roaming protocols. We aim to continuously optimize and automate processes in the platform, allow faster troubleshooting and also enhance the data quality across our network. FLAGSHIP PROJECT Designed a dedicated platform for Drive API management from the ground up, alongside a team of developers only. Enabling users to seamlessly: Configure and monitor API keys / webhooks, improve data visibility for operational insights, and expedite troubleshooting through user-friendly tools. EXTRA MILE Working in projects beyond the squads roadmap, on side projects for Operations, Finance and Customer Support teams. I’ve also delivered standalone projects for other companies under Corpay, such as ServicePass and PayByPhone. --- Plugsurfing is Europe’s largest roaming network of EV charging stations, offering services and network coverage to OEMs and drivers. It is part of the Corpay / Fleetcor umbrella of companies.
Acted as the sole designer of the tribe responsible for the upkeep and continuous evolution of the bankers and managers CRM ecosystem; across 3 squads: B2C, B2B and Platform. In order to best facilitate each squad I had to continuously code switch between contexts, meaning the impact for each one was distinct: B2C, focus on bespoke solutions, capacity building and in-house protocol design. B2B, is rooted on Modular Design logic and content strategy. Platform is about adopting a holistic approach and template building. DAILY WORK Consisted of monitoring the CRM platforms and foment direct dialogue with the final users, leading to constant feature optimization, much akin to Platform as a Service; redesigning and adjusting the components, capacity building / training sessions with managers and users, running beta tests, designing special content to create awareness, interface design for data visualization tools or dashboards, validating the technical restrictions and viability with the Devs, constantly validating the solutions via perception and usability testing, and finally handing over. FLAGSHIP PROJECT Collaboration with the data science team aiming to improve the accuracy of the Forecast and Prospect System; I was responsible for the proposal of a solution mechanism and data model clustering. EXTRA MILE To develop a data model to ascertain Client Autonomy, as part of the feature selection process alongside the Data Science team. As well as developing new product pipelines from B2B clients. --- XP Inc. is Brazil's largest investment management company and is publicly traded since 2019.
I was invited to partake in Bmg's Design Team as a Senior Product Designer based on the complexity of the scope. My mission was to tackle cross cutting deliveries, end-to-end deliveries for rapid deployment; as well as more specialized Research-led projects. I had the opportunity to act upon 3 different roles: I acted as UX Strategist as my primary role; identifying opportunities for innovation, and mapping scenarios in cross-cutting deliveries; for instance, to gauge and optimize the impact a new feature could have in the digital ecosystem, as well as collaborate directly with the Marketing team mining opportunity for Growth Hacking from the app and website. As a UX Researcher, leading special projects to dig deeper into inconclusive data and to discover new scenarios for product development. As a UX Designer delivering fast track projects to optimize existing app features, or creating new features. My main focus were projects which impacted the bank's digital ecosystem as a whole, such as open banking, new app versions & product launches, establishing the beta test program, etc. Additionally, I benchmarked and co-established the foundation for the Design System documentation. Throughout my stint I've helped to improve the product's understanding by the senior aged target audience & gain competitive advantage against rival banks with unique proposition value in cross-cutting deliveries from the app's home page, onboarding process, content delivery, etc. --- Bmg is a traditional bank undergoing a digital transformation process, and positioning itself as a challenger bank in the Brazilian FinTech ecosystem.
As an Accenture consultant, I was assigned to LATAM's largest Telecom company; on a mission to take care of its digital applications. I was part of a Discovery centric squad, its prerogative was to experiment and ideate paths/solutions with innovation value in mind. Consequently it led to longer research and strategy processes than usual; as I dove deeper through ethnography, interviews and benchmarks. I designed projects on new mechanism/features inside the app such as: Upgrade and Downgrade, Marketplace for Additional Video Services (such as HBO, Disney+ and such), Service Scheduling, Contract Management, among others. My flagship project led me to design a solution taking the best from the brick-and-mortars bespoke customer service, and mixed it with a series of best practices harvested from a global benchmark from other digital TELECOM's;
Side-gig in parallel to my day job. As Senior Editor it was part of my job to write features and assist the Editor in Chief with the curation of possible pieces for the magazine/website, in addition to the tone and editorial direction we achieve with every iteration. The continuous process of writing about such a specialized aesthetic such as minimalism is challenging but extremely rewarding as a writer and content strategist. The apparent uniformity in minimalism pushes us to dig deeper into the intricacies of the aesthetic, thus revealing the real value behind the absolute pureness in form, the focus on the essential and the ever present influence of modernism. Minimalissimo is a magazine focused on minimalism in all its forms, aiming to inspire creatives and showcase the best in the field of design. Publishing daily articles focused on architecture, product design, art and fashion; as well as the special print volumes. I've written more than 200+ published articles and counting...