Erlangen, Bavaria, Germany
Work is a roller coaster—ups, downs, and moments you want to capture. My goal is to make sure the right people are in the right seats, the best ideas take shape, and your network wishes they were along for the ride.
My team supports top voices within Siemens Healthineers to tell stories that matter. We focus on helping position our Managing Board Members as thought leaders in their areas of expertise through executive briefings, speaker engagements, and online opportunities. We develop strategies and execute tactics that support top voices reach key stakeholders.
Established the influencer program and implemented it on digital platforms, focusing on social media. Built the department responsible for board communications.
C-level market communications, thought leadership, and content marketing.
Business Unit: Magnetic Resonance Global product and clinical communication 1.5T, 3T, and >7T MRI scanners (Topic of my MBA project at FOM), MRI clinical specialties, media planning, and stakeholder events. Launch of MAGNETOM Amira (2014) and MAGNETOM Terra (2015), Quiet Suite technology (2013), project lead of the 4th UHF User Meeting (2013). Event & Communication for the clinical fields of Neurology, Cardiology, and Pediatrics.
Internal and external marketing and communication for the HUSS Group companies. Relaunch of the Group Corporate Identity. Redesigned the product brochures, presentations, newsletters, employee communications, Website and the creation of the HUSS Group Customer Magazine. Media/event planning and management for key trade shows, such as BAUMA, IAA, and Conexpo.
Creation of a marketing and communication plan to reposition the company and its products. This was also the topic and use case for my MBA in Marketing final project at Fundacao Getulio Vargas (FGV).
Responsible for the university newsletter and creative work for external customers.