Andrada Borda

Head of Marketing & Business Partner | BRAND MINDS Group

Bucharest, Romania

About

Experience

  • BRAND MINDS SUMMIT (Full-time · 9 yrs 1 mo)
    • Business Partner
      Nov 2020 - Present · 5 yrs 9 mos

      It's the challenging journeys that keep our tonus strong and our hearts vibrating with life.

    • Head of Brand Marketing
      Jul 2017 - Present · 9 yrs 1 mo

      BRAND MINDS is The Central and Eastern European Business Summit of the year. People from over 50 countries from all over the world gather each year. BRAND MINDS ASIA - In 2017 the company has entered the Asian market as well, organizing BRAND MINDS ASIA - the first event in Singapore. SPEAKERS. Among the speakers we find Seth Godin, Gary Vaynerchuk, Daniel Goleman, Robin Sharma, Helen Fisher, Karim Rashid, Sophia - The AI Robot, Shed Simove, Yuval Harari, Grant Cardone & more. RESPONSIBILITIES - Developing the Marketing & Communication Strategy - Strategic Planning of all communication campaigns - Implementation & Optimization of Performance Marketing Campaigns - Implementation of Outdoor & Media Campaigns - Managing Media Relations & Strategic Partnerships - Team Management & running the internal team operations

  • Writer at BORDA.RO
    Jul 2016 - Present · 10 yrs 1 mo

  • Global Shaper at Global Shapers Community
    Oct 2018 - Present · 7 yrs 10 mos

    A World Economic Forum spin-off, the Global Shapers Community is a network of inspiring young professionals working together to confront the most pressing issues of our time, from the future of work and entrepreneurship to climate change and civic participation. With more than 7,000 members, the Global Shapers Community spans 369 city-based hubs in 171 countries.

  • Marketing Manager at Digitalium.ro
    May 2018 - Present · 8 yrs 3 mos

    DIGITALIUM is the most expected digital conference of the year in Romania. The event brings on the same stage international experts on digital marketing, covering a large variety of communication channels. Renowned names that the team managed to bring on stage include YouTube Personality Zach King and Randi Zuckerberg, CEO of Zuckerberg Media. RESPONSIBILITIES - Developing the Marketing & Communication Strategy - Managing the Implementation & Optimization of Digital Campaigns & Communications - Managing Media Relations & Strategic Partnerships - Team Management & running the internal team operations

  • Head Of Public Relations at Rotarct Atheneum Bucharest
    Jun 2017 - Sep 2018 · 1 yr 4 mos

    Rotaract clubs bring together people ages 18 to 30 to exchange ideas with leaders in the community, develop leadership and professional skills, and have fun through service. In communities worldwide, Rotary and Rotaract members work side by side to take action through service. From big cities to rural villages, Rotaract is changing communities like yours.