Estero, Florida, United States
EVP Fleet Strategy & Transformation at Hertz, leading strategy and procurement for a 600,000-vehicle global fleet. I lead multi-OEM negotiations, product line strategy, and end-to-end value creation — buying right, holding right, and selling right. I focus on data-driven decisions, strong OEM partnerships. Prior to joining Polestar in July 2024, Anders served as the Head of Volvo Cars within the Americas Region and as President & CEO of Volvo Car USA LLC since 2017, managing operations across more than 20 countries. His tenure at Volvo was marked by significant achievements: • Unprecedented Growth: Increased market earnings by 160%, doubled new and used car sales, and grew aftersales by 52%. The Americas contributed 30% to Volvo’s global profit and 20% to global sales. • Retail Network Excellence: Quadrupled retailer profitability, introduced forward-thinking partners, and doubled retail throughput. Elevated dealer sentiment. • Crisis Leadership: Delivered record profitability despite 2019 import tariffs and led Volvo’s swift and effective response during the 2020 COVID-19 pandemic. • Product Leadership: Extended PHEV lifecycle to 2029, tailoring offerings to meet market-specific demands. • Cultural Transformation: Strengthened the workforce, with 70% of employees new to the brand, fostering diversity and future-focused leadership. Before his role in the Americas, Anders was the Senior Vice President of Volvo Cars EMEA, managing a team of over 1500 professionals across 65 countries including dealer employees 20,000. His strategic leadership resulted in a 300% increase in EBIT, delivering $1.8 billion in revenue and securing market share growth over six years. Before his role in the EMEA he was the President and CEO Volvo Cars Sweden and the Nordics. As CEO and Chairman of Hertz Sweden and COO of Hertz Nordic, achieved 200% revenue increase within four years and established a 42% market share, solidifying Hertz’s position as the leading car rental brand in the Nordic region. He successfully unified four separate entities into one organization. Anders Gustafsson held significant board positions: • Volvofinans Bank: 2011-2023, Anders served as a board member of Volvofinans Bank, the largest car and truck financing bank in Sweden. He obtained security clearance from the Swedish Financial Supervisory Authorities. • Anders was the Chairman of Volvo Car Retail Solutions 2011-2017 IT company. Dealer Management Systems (DMS) utilized in Scandinavia and Japan. • 2011– 2017 Chairman Volvobil. Largest Volvo Dealer in the world.
Anders Gustafsson delivered a transformative impact as President and CEO of Volvo Car USA, driving record-breaking results and reshaping the brand’s presence in the Americas. Overseeing a team of ~1000 employees, sales companies Canada, Mexico and Brazil, he led strategies that propelled growth, optimized operations, and strengthened market leadership. Key Achievements: • Unprecedented Growth: Increased market earnings by 160%, doubled new and used car sales, and grew aftersales by 52%. Boosted retailer profitability by 400%, with the Americas contributing 30% to Volvo’s global profit and 20% to global sales. • Retail Network Excellence: Quadrupled retailer profitability, introduced forward-thinking partners, and doubled retail throughput. Elevated dealer sentiment to premium standards, ensuring sustained growth and stronger partnerships. • Crisis Leadership: Delivered record profitability despite 2019 import tariffs and led Volvo’s swift and effective response during the 2020 COVID-19 pandemic, setting the benchmark for industry resilience. • Manufacturing Innovation: Spearheaded Volvo’s first U.S. manufacturing plant in Charleston, SC, scaling production efficiency and aligning operations with the company’s all-electric goals. • Product Leadership: Extended PHEV lifecycle to 2029, tailoring offerings to meet market-specific demands and accelerating Volvo’s innovation trajectory. • Cultural Transformation: Strengthened the workforce, with 70% of employees new to the brand, fostering diversity and future-focused leadership, driving accountability and innovation. Anders’ leadership set a new standard for operational excellence, market adaptability, and customer experience, transforming Volvo into one of the most profitable and agile brands in the region. His ability to execute visionary strategies ensured sustainable growth, reshaped Volvo’s competitive edge, and secured a legacy of innovation and success.
As Senior Vice President of Volvo Cars EMEA, Anders Gustafsson managed a team of 412 professionals, including 14 Vice Presidents, Senior Directors, and Managers, overseeing operations across 65 countries under the EMEA umbrella. His strategic leadership resulted in groundbreaking achievements, including: • Profit Growth: Increased earnings before interest and taxes (EBIT) by an impressive 300%, aligning with Volvo’s mission to grow sustainably in a fragmented market. • Revenue Generation: Delivered $1.8 billion in revenue by designing and implementing the Value Chain Efficiency Model, which enhanced dealer and customer engagement. • Market Share Expansion: Secured market share growth over six years through innovative strategy development and flawless execution. • Business Ventures: Led multiple multi-million and multi-billion-dollar external transactions, fostering joint ventures and identifying partnerships that reinforced Volvo’s position as a market leader. • Sustainability: Advanced Volvo’s strategic goals by implementing sustainable business models and operational efficiencies. Anders’ role was pivotal in reshaping Volvo’s operational and strategic landscape, driving innovation, and setting benchmarks for the automotive industry. His ability to align vision with execution solidified Volvo’s leadership in the EMEA region.
Ziklo Bank, formerly known as Volvofinans Bank, is a specialized financial institution in Sweden focusing primarily on vehicle financing and payment solutions, particularly for Volvo, Renault and other brands. As of 2022, Ziklo Bank ranked as the 18th largest bank in Sweden with assets totaling 46.92 billion SEK.