Norway
I believe creativity is the key to all successful strategies and the heart of all communication. Albert Einstein once said that "creativity is intelligence having fun". I think he was right. Creativity, combined with facts and analysis, is my formula to make strategies and communication that stands out and is different. It has never been easier to speak out, but it has never been more difficult to be heard. That is why you have to be different. And that is why I try to use creativity as a working method to create the best experiences for our guests, the best place to work for our people, and the best results for our owners.