Sweden
As a digital banking native, I have been part of transforming Retail Banking into digital during the last 10 years. With a client and business oriented mind, I have built and executed Digital Strategy bringing Retail Banking into the next generation. Skilled in Business Planning, Digital Banking, Online and Mobile Banking, Digital Sales, Business Development, Digital Strategy, Strategy Consultant and Entrepreneurship with strong CDO, Chief Digital Officer capabilities. Strong professional with a Master's degree focused in Business Administration and Economics from Stockholm School of Economics and Darden, University of Viriginia.
Strategic advisor and consultant within the Financial Services industry specializing in digitization Partnering with Addeno since April 2026 - Norther European bank: Built new digital strategy, leading a 20-member team, forming the foundation of a new business area - Swedish bank: Turnaround of an inefficient program to launch critical operational activities - Swedish bank: Coached a senior bank manager to succeed in a new role Electric vehicle solution provider: Built expansion strategy
- Refocused the Bank’s digital banking strategy, organization and delivery efficiency - Increased digital sales from 50% to 70% of all sales - Revamping the Bank’s digital offering from a traditional self-service channel to a welcoming, inspiring and personal digital channel, generating client experience and sales - Rapid and successful build-up of Digital Banking organization to 100 FTE in 18mths (+70 FTE in digital sales, experience design, digital development and analytics capabilities) - Increased digital sales from 50% to 70% of overall sales - Achieved +30-50% efficiency improvement from leading the bank’s AI initiatives within digital sales, communication and analytics - Operational roadmap owner with main responsibility of three agile development trains with yearly investments of SEK250M - Led transformation of digital sales with implementation of Marketing Automation
- Global head of mobile and online banking within SCB Retail Banking, covering 27 markets and 4.5M digital clients - Accountable Executive for key digital programs with yearly investments of $30M, providing over 250 digital features with accumulated benefits of over $160M. Program run with superior cost control and delivery focus - Rapidly increased digital activation levels: Mobile 11% to 27%, Online 33% to 49%, between 2015-18 - Responsible for developing new global digital platform, new innovative digital channel solutions and transforming the mobile banking offering - Building new Mobile and Online banking platform on new architecture to create global digital synergies - Delivering next generation of Mobile Banking user experiences - Enhanced digital functionality upgrades across all 27 markets, focus on Top 5 markets (HK, SG, AE, IN, MY) - Improved digital sales efficiency by 6 times through new digital sales forms and 3 times by targeted offers - Transformed SCB Web management platform - SCB has during 2015-18 won a large number of awards including Global Finance World’s Best Consumer Digital Bank 7 years in a row and World’s Best Mobile Banking
- Responsible for SEB Retail Sweden’s Digital Banking channels; Internet and Mobile banking, SEB.se and social media (Private & SME) - Director within Retail Division’s executive team responsible of delivering Operating profit of SEK 5Bn - Part of key committees for digital investment (Front Compartment, SEB Executive Committee of mobile payments and large number of major program steering groups) - Board member of Finansiell Bank ID-Teknik AB (Swedish dominant Soft Token provider) - Designed and implemented Digital Strategy supported by SEB Executive management team - Responsible for digital sales and development of all digital channels, managing over 130 million customer meetings each year covering 97% of all client interactions - Increased digital active KPI from 75% to 95% of active clients - Improved monthly mobile banking app usage from 10K to over 6M in 4 years and awarded Sweden’s Best Mobile Bank in 2011 - Lead numerous digital sales initiatives to improve digital sales including digitally client onboarding for both Private and SME clients from 0% to 20% of total client onboarding - Published article in The Banker (Financial times) around concept of Financial control/digital strategy - Managing organization of 60 FTE including digital development and digital support Graduated from Wallenberg senior executive education
The European market leader in Credit Management Services with yearly sales of SEK >3 billions and listed on the Stockholm Stock Exchange (Mid cap) Director Group International Service Line, 2005-2008, Stockholm - P/L responsible for International collections with revenues of SEK >100 millions / 80 employees, reporting to CEO - Completed turnaround in two years from loss to profit - Direct management of International Service Line management team including three Regional International Directors covering own offices in 24 geographical markets - Managing global offering through 80 partners covering 170 countries
Group Business Development Manager, 2003-2005, Stockholm - Drove Group strategy and strategic initiatives with CEO - Developed Best Practice within Sales including build up of new Multinational Sales function