London, England, United Kingdom
I am a results-driven Data Analyst and aspiring Data Scientist with a strong foundation in data analysis, web development, and creative problem-solving. Since starting my career in 2014, I’ve had the privilege of working with global organisations like HSBC, Citi Bank, and Hill & Knowlton, where I delivered actionable insights and managed data-driven projects. My professional journey includes roles as a graphic designer, web producer, and marketing analytics consultant, giving me a unique perspective on blending creativity with analytics. Using tools like Python, SQL, and Tableau, I thrive at uncovering patterns in complex datasets to support strategic decision-making. My expertise also extends to platform audits and designing scalable solutions to optimise workflows. Collaboration and innovation are at the heart of my approach. I’m passionate about fostering environments where ideas flourish, and I strive to stay ahead of industry trends through continuous learning. Whether it’s building predictive models or crafting insightful data visualisations, I’m committed to making a tangible impact. Technical Skills: Programming & Analysis: Python, SQL, Pandas, NumPy Data Visualisation: Tableau, Matplotlib, Seaborn, Power BI Machine Learning: Regression, Classification, Predictive Modelling Other Tools: JupyterLab, Google Colab, Git/GitHub
Completed an intensive 12-week training programme focused on developing hands-on data science skills using Python. - Conducted exploratory data analysis to uncover insights from various datasets. - Built predictive models, including Logistic Regression, Gradient Boosting, and Neural Networks, to address practical problems. - Used advanced techniques like feature engineering, hyperparameter tuning, and model evaluation to improve performance. - Designed visualisations and dashboards with Matplotlib and Seaborn to present findings effectively. Collaborated on team projects, simulating real-world workflows in data preparation, analysis, and predictive modelling.
- Developed digital analytics and measurement strategies to enhance performance tracking for a major fashion brand. - Built interactive dashboards in Google Looker to provide actionable insights for a global marketing team. - Created frameworks for store performance tracking, enabling data-driven decision-making at scale.
- Launched and managed a product company, achieving £1.6 million in revenue within the first year. - Designed and executed a 100% funded crowdfunding campaign, expanding distribution across Asia Pacific. - Developed and optimised key digital advertising campaigns, increasing social media engagement and brand visibility.
- Conducted behavioural analysis to improve click-through rates from 3.2% to 6.6%. - Partnered with marketing teams to build performance dashboards, turning insights into actionable strategies. - Utilised data-driven methodologies to enhance digital acquisition and customer retention efforts.
Managed a web development project for an IPO company in 2 months, including a live stock graph and document upload functionalities. Collaborated with Hong Kong's largest bank to create social media content for a sponsored badminton tournament, achieving 55,000 organic views within the first week on Facebook.