Dubai, United Arab Emirates
Digital Marketing Manager with 15+ years of experience supporting brand growth across B2B and B2C businesses in the UAE and international markets. My expertise lies in performance marketing, digital strategy, lead generation, and analytics, with a strong focus on improving lead quality, campaign effectiveness, and long-term stakeholder confidence. Having worked in brand-facing roles within agency environments, I bring a balanced perspective - combining strategic planning with hands-on execution, while effectively managing agencies, vendors, and cross-functional teams. I’m particularly strong in environments that require ownership, fast turnaround, and data-led decision-making, and I enjoy working closely with internal stakeholders to align marketing outcomes with business goals. Currently open to brand-side Digital Marketing Manager / Growth roles where I can take responsibility for end-to-end digital performance and contribute to sustainable growth.
Brand-facing role with responsibility across strategy, performance optimisation, stakeholder alignment, and agency coordination.
Worked as a digital project manager with Husqvarna Construction Products - Middle East, LATAM & Brazil for all their digital requirements.
Managed & executed social media and digital media campaign management for TIP Summit in February 2020, an initiative by Abu Dhabi Department of Economic Development and Ministry of Economy Planned and instituted social media marketing plan for Jaleel Stratex, Electrolux Middle East, Dubai Heights Academy, Qatar Insurance Company, International Cricket Council Academy, Dubai Sports City, Urban Point Qatar, Eagle Hills Bahrain Analyzed and reported social media and online marketing campaign results Developed marketing content such as blogs, promotional materials and advertisements for social media Ensured successful outcome of web development strategy by aligning consistent brand messaging and visual designs across all digital outlets Increased customer engagement through social media. Created and facilitated Facebook & Instagram online contests to retain members and attract new members Provided digital marketing solutions to project-based clientele like QITCOM 2017 (Qatar), ASTECO Property Management and Dubai Startup Hub Evaluated business requirements, leveraging information to forecast feature costs relating to hardware, software and consulting Curated and segmented editorial content to increase engagement and channel growth Set clearly defined goals to drive major business initiatives, including increased customer retention, sales, online presence, brand awareness and website or social media traffic Utilized techniques such as cold calling, networking and prospecting to develop new leads Created videos and managed YouTube channel to strengthen company reputation Analyzed competitor pages to locate backlink and keyword opportunities Discussed SEO needs and optimized strategies for short- and long-term campaigns Identified target market and key segments through in-depth analysis of markets and related trends
Liaised with NISSAN AMI to organize and perform 6 months quality standard training for new and existing teams Supported marketing programs and campaigns with content and messaging to drive demand Documented meeting minutes and distributed to team to facilitate follow-up and permanent record Developed strategy and managed market communications that drove product demand Monitored social media and online sources for industry trends Helped the team develop website portals and social media pages to promote NISSAN AMI Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages Produced and submitted weekly reports outlining progress against KPI objectives
Key accounts included Clarins Middle East, Malabar Gold and Diamonds, Lulu Hypermarket & IFFCO Masterminded highly successful digital strategies for various platforms to attract customer engagement Orchestrated, executed and monitored performance of campaigns to boost brand awareness and profitability Developed contests and sweepstakes, including rules, contracts and revenue-generating strategies Directed production of all advertising materials, including preparing copy, evaluating proofs and enhancing layouts Enhanced online presence to take advantage of dynamic conditions and unique platform opportunities Developed campaigns, led design and tracked results Collaborated with media representatives to optimize coverage of special events Worked with marketing department to create targeted advertising strategies for key customer demographics Retained 70% of clients through changing atmospheres by quickly and professionally resolving customer issues Developed social media and digital campaigns to maximize sales of newly released products and promotions Managed creation of attention-grabbing, engaging and viral digital ads promoting products Partnered with agency designers and tech teams to prepare, design, implement and measure success of campaigns Assessed marketing copy, art comps and final designs and compared with established specifications Envisioned, designed and launched revamped website to better convey company brand