Chennai, Tamil Nadu, India
Results-driven Paid Media Analyst with 5+ years of experience in Google Ads. Skilled in PPC strategy, bid optimisation, audience targeting, creative analysis, website analytics and conversion tracking to maximise ROI. Expert in A/B testing, keyword research, competitor analysis, and automation leveraging scripts and AI-driven bidding for efficiency. Strong knowledge of GA4, GTM, attribution modelling, and paid social for a holistic approach. Passionate about data-driven marketing and scaling performance. Let’s connect to share insights and ideas.
Took a much needed break to travel & find myself.
Executed end-to-end Google Ads campaigns for Indian EdTech clients, focusing on scalable growth and ROI optimization. •Partnered with media teams to enhance creative strategy and landing page conversion rates through rigorous data analysis. • Streamlined operational efficiency by utilizing a modern tech stack, including Google Analytics, GTM and generative AI tools (OpenAI, Claude, Gemini) for data insights and task automation.
Paid Search Executive at Foodhub, responsible for the paid and organic search performance of 100+ restaurant clients in the UK, NZ, AUS, IRE, and US. Leveraging Google Ads, Meta Ads, Google Analytics, and Tag Manager to drive significant increases in revenue, orders, and new user acquisition. Experienced in managing large-scale, international campaigns and optimizing for maximum impact.