Anaswara G Kurup

Certified Digital Marketing Specialist | 6+ Years of Experience in SEO, SEM & Social Media | Helping Brands Grow Through Smart, Data-Driven Marketing

Dubai, United Arab Emirates

About

As a passionate Digital Marketing Specialist, I excel at creating impactful marketing strategies that connect brands with their audiences. Leveraging my strong expertise in SEO, SEM, SMM, and content marketing, I use data-driven insights to optimize campaigns and drive measurable results. My skills include developing comprehensive social media strategies, crafting compelling content, and utilizing analytics to inform decision-making. With 5 years of industry experience, I have successfully managed projects that increased brand visibility and engagement. Dedicated to staying ahead of digital marketing trends, I continuously improve my skills to deliver the best outcomes for my clients or company.

Experience

  • Digital Marketing Specialist at Asia Live Technologies
    Dec 2024 - Present · 1 yr 7 mos

    As a Digital Marketing Specialist at Asia Live Technologies, I strategize, execute, and optimize comprehensive digital campaigns that drive brand visibility, lead generation, and business growth. My role involves managing multi-channel marketing efforts, enhancing online presence, and ensuring data-driven results across various platforms. Key Responsibilities: * Develop and implement digital marketing strategies across SEO, SEM, social media, and email marketing. * Manage paid campaigns (Google Ads, Meta, LinkedIn) to improve ROI and conversion rates. * Oversee content creation, performance analytics, and marketing automation initiatives. * Collaborate with cross-functional teams to align marketing goals with business objectives. * Monitor and analyze campaign performance using analytics tools to ensure continuous optimization. Core Skills: Digital Strategy | Social Media Marketing | Performance Marketing | SEO & SEM | Google Analytics | Content Marketing | Branding | Marketing Automation

  • Digital Marketing Specialist at Vibrand 360
    Oct 2022 - Dec 2024 · 2 yrs 3 mos

    * Creation and optimization of Social Pages such as Facebook, Instagram, Linkedin, TikTok, X, YouTube, Pinterest, etc * Preparing social media calendar, manage social media postings * Campaigns done through Meta Ads Manager * WhatsApp Marketing * Performance Marketing Campiagns * Google Ads setup and management * Pay Per Click Marketing * YouTube Video Ad Campaigns * Manage and Optimizing WordPress Website * Social Media page managing and Ad setup * Coordinate with all team members * Search engine optimization * On-Page Optimization * Off-Page Optimization * Robots and sitemap creation * Traffic analysis and reporting: Google Analytics * Weekly & monthly reporting to clients sites

  • Search Engine Optimization Specialist at Volga Tigris Digital Marketing Company
    May 2022 - Oct 2022 · 6 mos

  • Search Engine Optimization Specialist at Zapio
    Jul 2020 - May 2022 · 1 yr 11 mos

    My ability is to deal with all SEO activities, such as content strategy, link building, and keyword strategy to increase rankings on all major search networks. * Track, and analyze website analytics * Perform ongoing keyword discovery, expansion, and optimization * Backlink analysis of a Website and Reporting * Sitemap creation for Google.com and Bing * Tools for keyword research: Adwords (Google). * Set up Keyword phrases to Meta Tags for the specific page. * Website Total evaluation and analysis: Manually and SEO Tools (Screaming Frog SEO Spider Tool) * Design the SEO Friendly Navigational structure of the website to allow spiders. * Research and analyze competitor advertising links * Recommend changes to website web developers, content, linking, and other factors to improve SEO positions for target keywords. * Robots.txt creation * Traffic analysis and reporting: Google Analytics * Sitemap creation and link page structure * Weekly & Reporting to clients sites * Preparing social media calendar, manage social media postings

  • SEO Analyst at Centre Source Consultancy Services Pvt. Ltd.
    Jul 2019 - Jul 2020 · 1 yr 1 mo

    My skill is to build and upgrade the sites to drive more traffic through Google and other search engines. • Traffic analysis and take the report from Google Analytics • Keyword research and suggestion • Using SEO tools • Backlink analysis of a Website • Sitemap creation • Monthly Ranking and Website analysis reports to clients • Website analysis and Research • Content Optimization for site • Competitor research • Using keyword research tool like Google Keyword Planner • Using paid tools like SEMrush, Ahrefs, etc. • Set up all the On-Page settings like Meta Tags and description for the specific page. • Using Google Webmaster Tools, Google Website optimizer analysis • Robots.txt creation • Google Local listing. • Sitemap creation and link page structure. • Do most of the Off-Page submissions (link building) include Search engine submission, Directory submissions, Article submissions, Press release, Social Bookmarking, etc.