Alana Anastovska

Marketing Assistant at Opteon | Digital Marketing • Social Media • Customer Engagement

Greater Melbourne Area

About

I’m a people-first marketer who loves bringing brands to life through digital content and customer-focused strategy. Currently working as Marketing Assistant at Opteon, with experience at Telstra and Pesel & Carr across communications, social, and retail strategy. I bring creative energy, a data-driven mindset, and a genuine passion for building meaningful customer connections.

Experience

  • Marketing Assistant at Opteon AUS & NZ
    Aug 2025 - Present · 11 mos

  • Retail Customer Advisor at Telstra
    Sep 2024 - Aug 2025 · 1 yr

    Played a key role in delivering exceptional customer service by providing tailored telecommunications solutions. Strong customer relationships and expert product knowledge contributed to consistent high customer satisfaction ratings. Worked in a fast-paced environment, collaborated with my team to meet sales targets and maintain operational excellence while staying up to date with the latest technology trends. ● Achieved recognition with Telstar Award and Customer Choice Award in October for outstanding customer service in the region. ● Contributed to a high-performing team, winning store of the month two months in a row. Maintaining a 4-star or higher average across core sales, customer surveys, and profit metrics. ● Helped organise and attend a community blood drive initiative, demonstrating commitment to corporate social responsibility.

  • Pesel & Carr (Carlton, Victoria, Australia · On-site)
    • Social Media & Communications Coordinator
      Jul 2023 - Sep 2024 · 1 yr 3 mos

      Collaborated on communication strategy development and social media calendar management for multiple clients. Contributed to content ideation and creation using Canva, published across various platforms. Moderated social media engagement and analysed analytics informing future strategies. Assisted in traditional media activities which includes distributing media releases and maintaining media relations. Polished skills in multitasking, problem-solving, and adapted to briefs while demonstrating a willingness to learn and grow. ● Orchestrated media coverage for a client event, resulting in a compelling 2-minute feature aired on SBS News. ● Managed a critical crisis communication project involving governmental directives and coordinating customer call center responses. ● Implemented data-driven strategies resulting in consistent monthly growth in Instagram Reels views, with a 10% increase month-over-month for the past year.

    • Communications Intern
      Mar 2023 - Jul 2023 · 5 mos

  • Sales Assistant at Bed Bath N' Table
    Mar 2023 - Jul 2023 · 5 mos

    Showcased a passion for homewares and styling while delivering exceptional customer service as a brand ambassador. Achieved and surpassed personal sales targets consistently, contributing to the overall success of the store. Thrived in a fast-paced, high volume retail environment, demonstrating adaptability and resilience in meeting the demands of the role. Ensured high visual merchandising standards were upheld and cultivated a vibrant and engaging in-store atmosphere, enhancing the overall shopping experience for customers. ● Exceeded personal sales targets by an average of 20% monthly. ● Achieved multiple “Super sales” which amounted to $1,000+ single transactions. ● Successfully linked over 80% of customer transactions with existing accounts.

  • Barista at Starbucks
    May 2022 - Dec 2022 · 8 mos

    Recorded orders and prepared hot/cold beverages accurately to meet quality standards. Monitored cash and credit card payments, following appropriate cash-handling procedures. Demonstrated proficiency in site requirements through consistent maintenance of cleanliness. Presented and promoted product through providing information and assistance. Delivered exceptional customer care services as per demand. ● Cooperated with team to facilitate in assigned tasks, resulting in achieving record sales of $1K multiple times. ● Attained "Red cup award by conducting a survey and getting 90% positive customer survey responses. ● Greeted and served 200 customers daily with keen focus on customer satisfaction.