Minsk, Belarus
Energetic and results-driven Digital Marketing Specialist with robust experience in social media, influence marketing, and comprehensive campaign management. Eager to leverage skills in innovative content creation and market analysis to drive brand visibility and engagement. Passionate about aligning marketing strategies with business objectives to maximize ROI, and committed to collaborative approaches for cohesive brand messaging. Enthusiastic about contributing to dynamic marketing initiatives that resonate with diverse audiences.
As a Digital Marketing Specialist for a tactical and outdoor brand primarily selling on Amazon, I have been instrumental in driving brand growth and visibility across various social media platforms. Planning and implementation of advertising and promotional activities in line with brand's strategies incl. social media marketing(SMM) , influence marketing, affiliate marketing, paid traffic (Facebook ads), e-mail marketing, SEO copywriting. Controlled the key efficiency indicators. Ensured marketing and business objectives achievement. My key responsibilities: - Social Media Management: Developed and executed comprehensive social media strategies based on market research and competitors analysis, on the platforms such as Instagram, Facebook, YouTube, Pinterest, and TikTok to enhance brand presence and engagement. - Content Creation: Created compelling content tailored to each social media platform to attract and retain a loyal customer base in In close collaboration with photographers, designers, and copywriters - Market Analysis: Conducted market research and analyzed customer insights to inform and refine marketing strategies. - Campaign Performance: Monitored and reported on the performance of social media campaigns, making data-driven adjustments to maximize ROI. - Cross-Functional Collaboration: Worked closely with cross-functional teams to ensure cohesive and consistent brand messaging across all channels.
- Negotiated and finalized business deals with English-speaking YouTube creators; - Conducted comprehensive market analysis of English-speaking YouTube markets, including the USA, UK, Europe, Australia, New Zealand, and Canada; - Managed full accounting and strategic development for YouTube channels; - Prepared regular reports and monitored the implementation of strategic plans; - Oversaw all processes, assigned tasks to various departments, and ensured their completion;
- International Project Coordination: Engaged in global project, ensuring seamless collaboration across borders; - Production Management: Oversaw all stages of production, from development to warehouse delivery; - Compliance Assurance: Prepared and verified materials to meet international standards and conducted tests according to specifications and prepared products for final inspections; - Process Improvement: Implemented new methods to enhance production efficiency; - Logistics Coordination: Coordinated product shipments to ensure timely delivery; - Market Research: Conducted research on market trends to inform business decisions. - Digital Marketing Alignment: Aligned digital marketing strategies with overall business goals;