Anastasia I.

AdTech / Measurement Systems Architect 🇺🇦

Philadelphia, Pennsylvania, United States

About

With over a decade of experience in digital media, I'm a seasoned professional who thrives on data-driven results. My passion lies in navigating through KPIs, unraveling complex problems, and relentlessly pursuing targeted outcomes. I believe in the power of actions speaking louder than words. My approach blends a robust mix of marketing savvy, data analytics expertise, and a sprinkle of technical know-how. Backed by a strategic mindset and an entrepreneurial spirit, I'm always ready to roll up my sleeves and dive into challenges. Here's where I can make a significant impact: - Crafting and executing comprehensive Marketing Strategies - Streamlining Business Operations for maximum efficiency and growth - Mastery in Conversion Tracking and Attribution - Proficiency in Google Tag Manager and Google Analytics - Expertise in Facebook Ads and Google Ads, along with other advertising platforms I'm all about turning challenges into opportunities and strategies into actionable results. Let's connect and explore the digital possibilities together!

Experience

  • Founder at Measurement-ai.com
    May 2026 - Present · 2 mos

    Get your data right. Grow with confidence. Expert GA4, GTM, and marketing tagging services that deliver accurate data and actionable insights. 13+ years of experience, 100+ successful implementations. White label service for agencies & working directly with businesses.

  • Ad Operations Consultant at Right Side Up
    Aug 2020 - Jun 2026 · 5 yrs 11 mos

    RightSideUp - B2C & RightPercent - B2B Google Tag Manager and Google Analytics

  • Ad Operations Consultant at Right Percent
    Aug 2020 - Jun 2026 · 5 yrs 11 mos

    B2B Clients: DoorDash, MasterClass, Brightwheel, Wealthfront, Care etc Working with paid and organic user acquisition data tracking. Make sure that our client’s Analytics and Ad platforms are showing the correct data that is setup to be tracked in the best possible way. Working with Google Tag Manager, Google Analytics, Facebook, Google Ads, Twitter etc.

  • Ad Ops Manager at Known
    Jun 2024 - Oct 2025 · 1 yr 5 mos

  • Top Freelancer at Upwork & Direct
    Dec 2016 - Mar 2024 · 7 yrs 4 mos

    Increased daily Small Business Loan Applications for a financial client through Facebook Ads and Google Search Ads, below the target CPA Worked with startups to support their launch Built and optimized Landing Pages with client's developers Ran Paid Social and Paid Search ads for multiple companies that resulted in increased revenue and ROI. (Can provide case studies by request)