Anas Salama

Regional Digital Marketing | Performance Marketing Manager | Expert in PPC, SEM & Digital Analytics | Proven Growth & Optimization Specialist

Dubai, United Arab Emirates

About

Researching : AI, Machine Learning, Machine Planning Developing and technologies : C/C++, C#, Java ,Android,WPF, Expression Blend.

Experience

  • Lead Digital Marketing - Gulf & Levant at Beko Corporate
    Sep 2025 - Present · 10 mos

  • Performance Marketing Manager at BinHendi Holding
    Oct 2023 - Sep 2025 · 2 yrs

    • Managed digital marketing strategies across multiple brands, including Zilli, Baituti, Voss, Joe’s Café and Sammach Spot, ensuring KPI achievement for each brand. • Analyzed and reported website and campaigns using advanced data analytics tools, and advanced reporting dashboards in Looker Studio, providing actionable insights to optimize ROI, conversion rates, and audience targeting, and to analyze ecommerce data in line with brand KPIs.

  • Regional Senior Digital Marketing Specialist at PAN Home
    Sep 2021 - Oct 2023 · 2 yrs 2 mos

    * Developed and implemented comprehensive digital marketing strategies across multiple channels, including email marketing, social media, search engine optimization (SEO), and pay-per-click (PPC) advertising in four Countries. * Managed the production and execution of all digital marketing campaigns, from concept to launch, ensuring high online sales and traffic. * Analyzing and reporting on the performance of marketing campaigns and making data-driven decisions to optimize results. * Collaborating with internal teams, including product, design, and development, to bring innovative marketing initiatives to life. * Staying up-to-date with industry trends and emerging technologies to continually improve the effectiveness of digital marketing efforts. * Developing and implementing customer segmentation strategies to better understand and target customers.

  • Senior Digital Marketing Specialist at AAC Cargo LLC
    Jul 2019 - Sep 2021 · 2 yrs 3 mos

    Discover the new ways for businesses to engage with customers, Suggest and implement improvements in areas like SEO, social media, email marketing, and website design, Improve and manage company branding. * Google search engine optimization (SEO) * Google Analytics, Google AdWords, Reducing monthly spend * Facebook Ad Setup, Enhance the targeted audience, Facebook Analytics. * Prepare the full Marketing Plan "SWOT Analysis, Target Audiences, Key Messages, Strategy Cost-breakdown, Tactics and Evaluation", and set the Marketing campaign for each month. * Manage all social media accounts and Prepare online content with the Moderators.

  • Marketing Specialist at ACT Travel and Tourism
    May 2018 - Jul 2019 · 1 yr 3 mos

    * Prepare the full Marketing Plan "SWOT Analysis, Target Audiences, Key Messages, Strategy Cost-breakdown, Tactics and Evaluation", and set the Marketing campaign for each month. * Manage all social media accounts and Prepare online content with the Moderators. * Responsible for 3 salesmen, Set the Monthly areas need to cover on site, and the full strategy using technology to get the list of client and follow up with them without any conflict. * Create brand awareness in the travel and tourism market of UAE.