Al Madinah, Saudi Arabia
As a Public Investment and PPP Executive with over 13+ years of leadership experience, I specialize in transforming public assets into sustainable investments that deliver measurable economic and social value. My career sits at the intersection of strategy, governance, and economic development, driving long-term impact through institutional capacity building and transparent financial systems. Currently serving as Assistant Deputy Mayor for Investment at the Madinah Region Municipality, I oversee a diversified municipal investment ecosystem encompassing real estate, commercial, and Public-Private Partnership (PPP) portfolios valued at billions of SAR. My focus is on building integrated governance frameworks, enhancing fiscal transparency, and accelerating infrastructure investment cycles in alignment with Saudi Vision 2030. Achievements & Impact • Delivered a 27% annual increase in municipal investment revenues through portfolio optimization and strategic asset utilization. • Reduced investment cycle time by 35%, establishing data-driven workflows and digital performance dashboards. • Structured and executed SAR 900 million+ PPP contracts across infrastructure and real-estate development projects. • Introduced ROI and IRR-based evaluation models that improved financial forecasting accuracy and investor confidence. • Strengthened municipal non-tax revenues by activating underutilized public assets and optimizing lease frameworks. I combine strategic foresight with operational precision, ensuring that planning translates into measurable fiscal outcomes. My leadership approach emphasizes governance reform, risk management, and smart-city investment planning, embedding KPIs, performance dashboards, and financial modeling tools to support data-driven decision-making. Previously, as part of the Madinah Region Development Authority, I managed multi-sector investment portfolios, implemented ERP-based financial systems, and introduced valuation and planning frameworks that enhanced efficiency and accountability. I hold an MBA in Finance from the Saudi Electronic University (in partnership with Colorado State University) and am certified as a PMP® and FMVA® professional. Passionate about PPP innovation, sustainable urban development, and institutional excellence, I am committed to shaping resilient economies and future-ready cities aligned with the ambitions of Vision 2030.
Overview: Providing strategic leadership over the municipality’s investment ecosystem, overseeing multi-sector portfolios, governance frameworks, and fiscal policies that drive sustainable growth and align with Saudi Vision 2030. Leading transformation initiatives that turn public assets into competitive, revenue-generating investments through innovation, transparency, and effective stakeholder engagement. Responsibilities: • Direct the overall investment strategy across municipal sectors, ensuring alignment with national and regional economic objectives. • Oversee portfolio performance and establish measurable KPIs to monitor financial and operational outcomes. • Supervise deputy-level divisions, ensuring efficiency, fiscal integrity, and sustainable value creation. • Develop institutional governance frameworks that strengthen accountability and investor confidence. • Champion the adoption of digital tools and dashboards to enhance reporting accuracy and executive decision-making. • Foster collaboration across departments and private-sector partners to accelerate project delivery and optimize returns. Key Achievements: • Unified Investment Framework: Established a cohesive structure integrating planning, execution, and performance oversight across all portfolios. • Enhanced Governance: Embedded data-driven policies and KPI systems improving transparency, compliance, and fiscal discipline. • Investor Confidence: Reinforced trust through governance reform and improved communication with private-sector partners. • Operational Optimization: Reduced process redundancies and elevated efficiency across multi-sector divisions. • Digital Transformation: Implemented digital dashboards enabling real-time analysis, decision support, and policy tracking.
Overview: Leading one of the largest municipal investment portfolios in Saudi Arabia valued at SAR 8.35 billion, covering over 1,100 active contracts across real estate, commercial, logistics, and hospitality sectors. Providing executive direction to ensure financial sustainability, governance excellence, and alignment with Saudi Vision 2030. Responsibilities: • Manage and optimize diversified investment portfolios to drive fiscal growth and operational efficiency. • Lead five divisions covering real estate, major projects, retail, logistics, and hospitality. • Oversee investment analysis, financial modeling, and feasibility evaluations for informed decision-making. • Supervise contract lifecycle management including RFPs, RFQs, and EOIs. • Direct investor relations, risk management, and compliance to sustain long-term partnerships. • Promote digital transformation through dashboards and data-driven reporting tools. Key Achievements: • Revenue Growth: Increased portfolio income by 27% through strategic restructuring and performance optimization. • Cycle Acceleration: Reduced investment cycle time by 35%, improving execution and turnaround efficiency. • Strategic PPPs: Spearheaded high-value PPPs in smart parking, waste transport, and hospitality, generating new revenue channels. • Governance Improvement: Enhanced portfolio oversight and data accuracy, ensuring full alignment with Vision 2030 standards. • Digital Integration: Introduced real-time dashboards elevating executive insight and operational transparency.
Overview: Directed the municipality’s long-term investment planning framework, guiding strategic allocation of assets and resources to achieve sustainable urban and economic growth. Oversaw the digital land bank of 1,200+ parcels and 1,680 contracts, ensuring optimal utilization, financial performance, and full alignment with Saudi Vision 2030 objectives. Responsibilities: • Developed citywide investment plans and allocation frameworks to maximize municipal returns. • Managed GIS-based land databases and coordinated data integration across departments. • Conducted market benchmarking, feasibility studies, and opportunity prioritization for high-value sites. • Defined annual and quarterly investment roadmaps with measurable KPIs and performance metrics. • Partnered with portfolio managers to align land planning with financial and developmental objectives. • Streamlined planning workflows to improve transparency, accelerate approvals, and attract investors. Key Achievements: • Land Utilization: Increased utilization rates to 82% in 2023 through structured allocation strategies and enhanced readiness. • Revenue Optimization: Achieved up to 82% of projected financial returns by aligning planning with market indicators. • Digital Transformation: Implemented GIS-based land mapping for 1,680 contracts, improving visibility and data accuracy. • Strategic Growth: Expanded the investment pipeline through targeted identification of high-value opportunities. • Governance Efficiency: Introduced systematic planning processes improving coordination and reducing turnaround time.
Overview: Directed the full lifecycle of major Public–Private Partnership (PPP) initiatives for the municipality, managing projects from early feasibility to final concession agreements. Partnered with the National Center for Privatization to structure innovative, value-driven PPP models that enhanced infrastructure quality, investor participation, and municipal financial performance in alignment with Saudi Vision 2030. Responsibilities: • Led feasibility studies, market assessments, and financial modeling to evaluate project viability and private-sector engagement. • Oversaw preparation and execution of RFPs, RFQs, and EOIs for urban infrastructure and hospitality projects. • Collaborated with regulatory bodies to ensure compliance, transparency, and risk management across all project stages. • Directed bid evaluation processes, including technical and financial assessments of qualified bidders. • Coordinated with cross-functional teams to align project design, governance, and execution with institutional objectives. • Managed investor outreach activities, including conferences and site visits to attract and qualify strategic partners. Key Achievements: • Record Concessions: Secured PPP contracts exceeding SAR 900 million, including the largest concession deal in the municipality’s history. • Operational Efficiency: Led the privatization of municipal inspection services, cutting costs and improving service delivery standards. • Revenue Growth: Developed multi-year income channels through advertising and real estate PPP ventures. • Smart Urban Projects: Designed and executed PPP models for smart parking and hospitality developments that modernized municipal operations. • Institutional Impact: Strengthened collaboration frameworks between public entities and private investors, improving scalability and transparency across future PPP initiatives.
Overview: Managed the authority’s diversified investment portfolios, ensuring sustainable growth, compliance, and financial transparency. Oversaw profitability analysis, performance monitoring, and investor engagement to enhance portfolio returns and governance integrity. Played a key role in bridging investment planning with execution, enabling continuity and alignment with MRDA’s strategic objectives. Responsibilities: • Supervised financial performance tracking, portfolio profitability, and compliance with investment agreements. • Managed investor relations, ensuring consistent communication, trust, and long-term partnership stability. • Monitored contract obligations, cash flow, and collection processes to maintain fiscal discipline. • Coordinated between investment planning and portfolio management teams to ensure project continuity. • Prepared detailed financial and operational reports to support executive decision-making. • Enhanced governance and control mechanisms to safeguard financial assets and improve reporting accuracy. Key Achievements: • Revenue Growth: Increased portfolio revenues by 37% year-over-year through proactive investor engagement and new investment channels. • Debt Recovery: Collected SAR 42 million in overdue receivables by reinforcing financial governance and recovery mechanisms. • Reporting Accuracy: Improved portfolio reporting and performance analysis, enabling stronger executive oversight and transparency. • Governance Enhancement: Streamlined internal processes that strengthened accountability and risk management across the portfolio.
Overview: Supported the development and execution of high-value investment initiatives through comprehensive financial analysis, investor assessment, and project feasibility studies. Played a vital role in structuring real estate and municipal investment opportunities that expanded MRDA’s portfolio and strengthened investor confidence in line with regional growth priorities. Responsibilities: • Evaluated investor proposals and conducted detailed due diligence to ensure financial and strategic alignment. • Developed feasibility studies, business cases, and market analyses to assess potential investment opportunities. • Supported contract negotiations and deal closures, ensuring compliance with regulatory frameworks. • Prepared RFI and RFP documentation to streamline investment structuring and improve process efficiency. • Promoted MRDA’s investment projects through targeted outreach and engagement campaigns. • Collaborated with planning and financial teams to align investment priorities with organizational objectives. Key Achievements: • Investor Expansion: Increased the investor pipeline through focused promotional strategies and relationship management. • Project Approvals: Developed a high-impact business case that secured MRDA Board approval for multiple projects. • Process Optimization: Improved investor qualification frameworks ensuring reliable, value-driven partnerships. • Strategic Growth: Diversified revenue streams and positioned MRDA as a competitive hub for public–private investment opportunities. • Analytical Excellence: Delivered data-backed insights that strengthened investment decision-making and portfolio quality.
Overview: Oversaw all accounting and financial operations for MRDA, driving modernization, fiscal discipline, and compliance. Played a central role in transforming financial management practices through ERP implementation, process automation, and the establishment of VAT compliance frameworks that strengthened financial transparency and institutional accountability. Responsibilities: • Directed accounting functions including general ledger, accounts payable, accounts receivable, and cash operations. • Managed budgeting, auditing, and reporting activities to ensure accuracy and fiscal integrity. • Supervised the implementation of the Oracle ERP system to automate reporting and enhance decision-making. • Oversaw VAT compliance processes in coordination with the General Authority of Zakat and Tax (GAZT). • Monitored cash flow, reconciliations, and financial documentation to maintain control and accuracy. • Developed financial policies and procedures to improve governance and internal accountability. Key Achievements: • ERP Transformation: Implemented an ERP-based financial system that streamlined reporting and reduced errors. • Regulatory Alignment: Established a VAT compliance framework ensuring full adherence to GAZT requirements. • Operational Efficiency: Automated financial reporting, cutting preparation time by 50% and improving accuracy. • Process Optimization: Enhanced fiscal control through standardized procedures and audit-ready documentation. • Financial Governance: Elevated financial visibility and accountability, enabling more informed executive decisions.
Overview: Handled daily accounting operations, reconciliations, and financial closings while implementing workflow automation to enhance efficiency and compliance. Played a key role in developing digital tracking systems and improving reporting accuracy across all accounting functions. Responsibilities: • Managed end-to-end accounting operations, including audits, reconciliations, and monthly financial closings. • Supervised the preparation of monthly and quarterly financial statements ensuring accuracy and timeliness. • Standardized accounting workflows and introduced process controls to improve operational consistency. • Developed and implemented digital reconciliation systems to minimize manual errors. • Monitored compliance and internal control mechanisms across multiple accounting activities. Key Achievements: • System Innovation: Designed and implemented a Bank Guarantee Tracking System in Oracle, reducing processing time by 50%. • Reporting Accuracy: Improved financial reporting quality through automated auditing and reconciliation tools. • Operational Efficiency: Streamlined audit cycles and enhanced compliance verification procedures. • Governance Strengthening: Reinforced internal controls, ensuring regulatory adherence and fiscal transparency.
Overview: Supported the digital transformation of MRDA’s financial systems through the implementation of Oracle Financial Modules and data integration processes. Focused on improving accuracy, automation, and real-time financial visibility across departments. Responsibilities: • Supported implementation of Oracle Financial Modules, including GL, AP, AR, CM, and FA. • Collaborated with IT teams to ensure seamless system integration between technical and financial workflows. • Designed and maintained financial dashboards and analytical templates for management decision-making. • Enhanced system configurations to improve automation and reduce manual data entry errors. Key Achievements: • ERP Integration: Enabled accurate cross-departmental financial reporting through ERP automation. • Data Synchronization: Improved reporting accuracy and efficiency with automated synchronization tools. • System Reliability: Strengthened Oracle system stability, minimizing discrepancies and manual interventions.
Overview: Completed a professional internship within the Human Resources Department, supporting the development of position profiles, employee training initiatives, and HR documentation processes that enhanced workforce capability and operational efficiency. Responsibilities: • Assisted in developing position profiles and competency frameworks for mid-management roles. • Supported employee training projects, including scheduling, logistics, and evaluation surveys. • Contributed to HR documentation, data entry, and process improvement initiatives. • Assisted in the preparation of proposals and training materials to support workforce development programs. Key Achievements: • Training Development: Coordinated multiple training programs that improved workforce performance and competency alignment. • Talent Management: Enhanced clarity of position profiles, supporting effective recruitment and performance evaluation. • Engagement Initiatives: Supported data-driven HR planning and employee engagement projects that improved participation and organizational efficiency.