São Paulo, São Paulo, Brazil
Experience in large-sized companies focused on strategic planning, pricing, market intelligence, revenue management, B2B2C marketing, trade marketing, business development, products and marketing planning. Expertise in team management, projects and investments. Responsible for multi-departmental initiatives, bringing cultural changes to businesses and more. Excellent communication skills, analytical and leadership profile, broad business view and results-oriented. Undergraduate in Economics, MBA with Concentration in Finance, Master of Science in Management (France). Fluent in English and French. Specialties: Pricing, Strategic Planning, Market Intelligence, Competitive Intelligence, B2B2C, Project Management, Business Strategy, Revenue Management, Business Development, Biofuels, SAF, Sustainable Aviation Fuel, Synthetic Fuels, Fossil Fuels, Logistics, Agribusiness, Railroad, Marketing, Product, Trade Marketing
Led the Pricing strategy, managing advanced pricing models that integrated demand elasticity, competitive dynamics, regulation, and macroeconomic and agribusiness variables. Coordinated the Market Intelligence area, consolidating information on agricultural and input demand (Soy, Corn, Sugar, and Fertilizers), the industrial sector (Pulp and Bauxite), fuels (Ethanol and derivatives), and logistics infrastructure, with continuous monitoring of macroeconomic and regulatory trends. Coordinated the development of long-term analytical models in Python and other tools, incorporating projections for demand, prices, regulation, sustainability, and competitiveness. developing prospective scenarios and sensitivity analyses, providing strategic support for decisions on investments, concessions, contract renewals, and business expansion.
Led the project pipeline for the Fuels and Solvents markets, prioritizing the sustainability agenda and focusing on the energy transition. Restructured the Business Support area, standardizing deliverables and processes, mitigating risks, and ensuring results delivery.
Led the strategic planning of the Fuels Business. Defined goals, structure, budget, business plan and results to be achieved in the energy transition journey. Developed new products and markets for the Fuels Business, including bio (SAF), synthetic (e-methanol, e-SAF) and circular Fuels (circular LPG)
Advised by Lee Hecht Harrison (LHH) for a new motivational challenge, in order to folow the development of my career.
Implementation of the new organizational structure of Marketing from GoLive, ensuring that the projects follow the new proposed operations model. Incorporated the routine of dissemination and management of the results of marketing projects, having the opportunity to take corrective actions when necessary.
Coordinating marketing activities related to differentiated products (Off-line and Online Communication Plan, POS, CRM, Activations, PR, Training, Motivation, Internal Marketing and Promotion). Carrying out the launch of the new Shell V-Power and Shell V-Power Racing in Brazil.
Analyzed and approved 80% of investments made by the commercial business, following the company growth projections. Ensured the new Shell Network fuel stations were well-allocated, following the quality standards and operated by the right partners.