Gurugram, Haryana, India
Results-driven marketing professional with over 5 years of experience in FMCG sales, business development, and campaign execution. Proven expertise in driving growth through ROI-focused marketing initiatives, seasonal promotions, distributor engagement, and user loyalty programs. Adept at managing large distributor and retailer networks while aligning business objectives with brand strategy. Looking to leverage strong brand management and consumer engagement expertise in a challenging Brand Manager role.
• Directed all Market Development Initiatives and implemented branding strategies across all Fevicol Product groups; achieved a remarkable 43% sales growth in FY23 through strategic planning and execution. • Led counteraction strategies against competitors by analyzing market feedback and insights, resulting in the launch of innovative product features that boosted market share by 12% in FY23. • Spearheaded User Engagement strategy, resulting in 30% increase in app usage; executed 15 successful TTL activations, driving 25% increase in user acquisition and boosting brand visibility by 50% in local markets. • Drove widespread adoption of User Loyalty program through targeted marketing campaigns and personalized incentives, resulting in a 50% increase in customer loyalty and 25% rise in repeat redemptions. • Directed recruitment, induction, and training of 14 Business Development Executives, resulting in a 31% increase in customer acquisitions and a 25% rise in revenue. • Architected a performance review framework for 14 team members, linking KPIs to business metrics through a specialized scorecard and focused campaigns; improved team efficiency by 30% and surpassed quarterly sales targets by 25%.
• Developed and implemented a real-time digital visualization tool to track and analyze customer experience data, enabling stakeholders to make immediate data-driven decisions; resulted in a 20% increase in customer satisfaction scores. • Examined existing customer experience metrics through stakeholder surveys to spot inefficiencies, and bottlenecks; streamlined process parameters and refined quality benchmarks, leading to a 30% reduction in customer complaints and a 20% decrease in resolution time. • Led the initiative to enhance the process for measuring customer experience by introducing new parameters, leading to a 20% improvement in overall customer satisfaction and 10% increase in Net Promoter Score. • Analyzed historical Turnaround Times (TATs) for 10 key processes, pinpointing bottlenecks and inefficiencies to enhance operational efficiency and elevate customer satisfaction scores by 20%.
• Orchestrated user engagement campaigns, consistently monitoring and optimizing KPIs such as CTR and CPL, resulting in a 30% decrease in customer acquisition cost and 25% increase in lead generation. • Executed market research projects for key FMCG and FMCD clients, resulting in the identification of consumer trends. • Revamped website content and social media posts, implementing SEO strategies that increased organic website traffic by 20% and boosted engagement metrics on social channels by 30%. • Engineered the optimization of CTAs and landing pages, driving a 30% decrease in bounce rate and a 20% improvement in overall marketing funnel performance.