Denver, Colorado, United States
Promoted to Senior Program Manager, Marketing Automation on Global Business Product Marketing team.
via Milestone Technologies
- Advised on GTM strategy, system architecture and data management best practices to help clients maximize revenue, deliver seamless customer journeys and advance in their marketing maturity. Audited tech stacks and implemented solutions based on client requirements. - Developed and implemented lead scoring models, nurture programs and MQL handoff processes, improving MQL conversion rates by 15%.
• Promoted to Senior Consultant; owned the marketing automation strategy for Think with Google and YouTube Re:View. • Strategized, developed and launched email nurture campaigns to move prospects through the sales funnel faster. Continually ran A/B and multivariate testing to optimize campaign efficiency. • Created and optimized lead scoring, lead lifecycle, email deliverability, UTM tracking and data enrichment programs. Developed data management workflows to maintain data standardization and database cleanliness.
• Supported numerous B2B Google divisions, including YouTube and Think with Google, by establishing global marketing automation strategy and implementing campaigns using numerous technology platforms. • Built Marketo email and landing page assets using HTML, CSS, and Adobe Photoshop. Adhered to strict QA practices and performed pre-launch audits to ensure content behaved correctly across all platforms and devices. • Provided Marketo and Salesforce reporting on campaign performance data, analyzed and gave strategic recommendations for improvement.
• Managed the technology stack for an enterprise-wide marketing platform. Involved with master data management projects, sales enablement, and cross-channel, integrated marketing communications. • Designed and launched Marketo campaign assets including emails, templates, landing pages, forms and alerts, as well as all campaign logic, database structure, SFDC integration, reporting and revenue cycle model/explorer.