Bangkok City, Thailand
Award-winning marketing professional with two decades of agency and hospitality industry experience in Europe, the Middle East and Asia. Proven track record in developing and growing globally recognised hospitality and non-hospitality brands, while transforming customer and creative insights into strong business growth.
I successfully re-positioned Mövenpick Hotel Jumeirah Beach and increased its revenue share and appeal to key local and international audiences in an extremely competitive Dubai market. During this time I also completed a number of special projects including the launch of Circle M Mövenpick’s Loyalty Program across the Middle East and Africa region, and the re-branding of Mövenpick Resort & Spa Cebu, Philippines.
As a founding member of the management team, I set up and launched SectorMark as a full-scope marketing and communications agency for the hospitality industry. Clients included Layia Hospitality, Safir Hotels & Resorts and Staywell Hospitality Group.
After the successful opening of Fujairah Rotana Resort & Spa, I was promoted to the corporate office to oversee Rotana's marketing and communications department. I led the redefinition and re-segmentation of Rotana’s brand portfolio, and coordinated the development of Rotana’s first-ever multi-brand website, the launch of the Centro Hotels by Rotana brand and the re-brand of Rotana’s rewards program.
I started my career in the hospitality industry with a new opening in a very challenging market. I established an effective pre-opening PR, marketing and communications strategy which was successful in obtaining multiple awards for the property in its first opening year, and created a spa concept which was adopted by Rotana across all of its spas globally.
I assisted in the development, execution and measurement of marketing and advertising programs for some of the world’s most loved brands such as Dove, Braun, Gillette, Duracell, Kraft and DHL.