Argentina
With over 20 years of experience in marketing and sales, I currently serve as a Territory Manager at Tenable, leading sales strategy across Argentina, Paraguay, Uruguay, and Bolivia. My role focuses on fostering customer relationships and driving growth through strategic planning, partner collaboration, and a deep understanding of client and partner business needs. Previously, I held various leadership roles at Cisco and Microsoft, where I managed partner marketing strategies, developed demand generation initiatives, and drove lead generation through partners across multiple regions. My career has been defined by my ability to identify opportunities, deliver impactful presentations, and contribute to the success of multinational organizations in the technology sales and marketing sector.
Geo SB Territory Manger Argentina, Uruguay and Paraguay Agosto 2019 Manage SMB Territory drive growth through the development and expansion of customer relationships. Strategic focus and the ability to understand client and partner business needs. Strong ability dissect the territory, determine business drivers, create a strategy for driving growth, and work with internal and external resources to bring that strategy to life. Manage +15% growth in a commercial territory utilizing a channels-to-market distribution model, target market opportunities by segment, including Public Sector accounts, and leverage the available resources to aggressively pursue while also showing sales penetration within a target account list of approximately 500 accounts in order to ensure market share growth, build the appropriate channel coverage model of partners to their markets. Enabling market growth by utilizing marketing resources and improving the competence of the partner sales reps. · Act as a virtual Regional Manager to their partners, be responsible for planning recognition of the partners and accurately reporting sales activity to Cisco management. ·Managing a large territory, including demand generation, partner development. Forecasting, quota attainment, sales presentations, short-term, mid-term, and long-term opportunity management. · Deliver business value to both End Users and Partners.
150 Accounts under my territory. (Land, adopt, expand, renew) cross-architectures. Enterprise networks, Cloud portfolio , Collaboration solution , Data Center solution. FY19 115% Goal Achieved sales plan FY18 110% Goal Achieved sales plan FY17 140% Goal Achieved sales plan FY16 156% Goal Achieved sales plan ( sales champion)
Responsible for Marketing in the new business area (Comercial, Service provider , enterprise and Public Sector) segment. Marketing & Communication strategy definition. Brand positioning. Manage and execute mktg Budget: 2 M. Strategy alignment with Partners. Lead & develop Mktg Team execution for commercial segments. Responsible for driving and leading biz. with Service provider (7 Transformational Accounts) Responsible for designing and implementing Mktg Plans & Communication strategy with Partners-. Develop demand generation campaign and lead generation for distis& retailers. Brand strategy - Positioning Cisco solutions. Launch product Campaigns in partnership with Ecosystem like intel , SAP , EMC. Online Channel development. Social Media, Ad campaigns, e-commerce, Operational Excellence: Lead agencies execution and budget management. Define & implement mktg infrastructure Design trade mktg strategy – national. Drive Revenue marketing Leads for channels , generate new pipeline Trough Revenue Marketing Model.
Drive Lead Generation thru Partners. Budget Management &marketing plan execution - 2.5M Develop demand generation & awareness campaigns & events, incentives programs, loyalty programs. Design and implement Partners programmatic communication framework, increasing Microsoft perception & Partners satisfaction. Develop online campaigns & events. Lead communication & event agencies - local and regional execution. Academic and technical community evangelism. MS Positioning in the educational community as The Leader Participate in “Conectar Igualdad” National Program (3M netbooks for schools in ARG) Design & implement online training for teachers in Argentina & Uruguay (Virtual classroom)
Coordinate and lead the development of an annual marketing plan. Design and implement marketing Forecast Process& Biz scorecards. Tools implemented. Marketing Budget Control for DPE Department- investments analysis (ROI). Design & lead annual well health plan for marketing team. Support commercial Activities, qualify leads and pipeline.