Ana Hortas-Barros

Senior Sales Development (SDR) & Inside Sales | Cybersecurity & SaaS Specialist

Reading, England, United Kingdom

About

I am an experienced Senior Sales Development professional with over a decade of expertise in complex technical markets, specifically Cybersecurity (PKI, Encryption, IAM), IoT, and SaaS. My career has been defined by a consistent ability to identify high-value opportunities and deliver tangible revenue impact. Rather than relying solely on volume, I focus on strategic qualification and pipeline quality. I have a proven track record of exceeding commercial targets—frequently surpassing quotas by margins of 180% to 250%. • Strategic Prospecting: I utilize a methodical approach to market research, ensuring outreach is targeted, relevant, and timed correctly to engage C-level stakeholders (CISOs, CIOs). • Consultative Tenacity: Former managers and colleagues have commended my objection handling and persistence. I pride myself on my ability to navigate complex gatekeeper structures to secure qualified meetings. • Pipeline Integrity: I strictly apply qualification frameworks (BANT) to ensure that Marketing Qualified Leads (MQLs) are converted into genuine Sales Qualified Leads (SQLs) that hold real value for the closing team. Key Performance Indicators: • Target Attainment: Consistently exceeded targets (up to 250%) across multiple tenures. • Lead Generation: Successfully drove a 50% increase in lead generation within 6 months at Regiondo through cross-territory alignment. Self-starter and ability to work in a fast-paced environment • Ability to retain composure under pressure • Customer and results focused • Flexible and positive approach to change • Strategic thinker with excellent attention to detail • Revenue Impact: Played a key role in teams delivering double-digit YoY growth and multi-million dollar bookings in the EMEA region. I am currently seeking a senior individual contributor role where I can apply my experience to drive new business growth immediately.

Experience

  • Professional development at Career Break
    Sep 2025 - Present · 11 mos

    Taking a planned career break to focus on professional upskilling and personal development. • Currently completing a Level 2 Certificate in Principles of Business Administration to refresh operational best practices. •Completing L2 Digital Marketing Course • Maintaining active knowledge of SaaS trends and sales methodologies.

  • Relocation at Career Break
    Aug 2024 - Aug 2025 · 1 yr 1 mo

  • Sales Development Representative at Logical Recruitment Partners
    Jun 2023 - Jul 2024 · 1 yr 2 mos

    Executed lead generation strategies for SAP North America, resulting in a 30% increase in qualified leads within 3 months through targeted outreach.

  • Sales Development Representative at Cloudbeds
    Oct 2022 - Mar 2023 · 6 mos

  • Senior Sales Development Representative at Regiondo
    Nov 2021 - Oct 2022 · 1 yr