Mumbai, Maharashtra, India
Passionate about the confluence of marketing, tech, media and all things internet! Grew my instagram account from scratch to ~340K organic followers in 2 years, leveraging my craft (dance), analyzing performance metrics & audience insights. As a content creator, I have collaborated with various brands such as L’Oréal, boAt, Maybelline, Pond’s, Spotify, Puma, Coke, Nivea, Garnier and YouTube. I also have experience in the public relations and ad tech space. I was a part of the core PR team for Bira 91 and Tinder India at Edelman India where we conceptualised, planned and executed marketing campaigns and drove brand visibility by authoring and pitching print & digital stories. Apart from this I was responsible for revenue growth and maximisation at the year I spent working at Media.net where I managed 60+ programmatic publisher partnerships (accounts). I am also the co-founder of the Wings, the first and only annual all-Parsi sports and cultural festival. I am currently pursuing a postgraduate degree in management at the Indian School of Business, where I am learning new skills and insights to enhance my career. Some of my core competencies include paid media strategy, content creation, audience engagement, and project management. I am passionate about creating and sharing stories that inspire, educate, and entertain people, and I am always looking for new opportunities and challenges to grow and learn.
The first & only annual all-Parsi sports & cultural festival
- Managed partnerships with web publishers, growing their revenue across organic and paid traffic under the distributed networks and then mid-market team - Identified opportunities, ideated and executed plains to optimise the accounts - Worked with various integrations on the programmatic set up - Onboarded customers via Google’s open bidding, Prebid wrapper, Header bidding and other channels on the programmatic front - Daily account management and analysis to monitor growth