Miami, Florida, United States
In a world full of noise, I focus on what truly drives impact: connection, clarity, and trust. With over 20 years of experience in global marketing, communications, brand strategy, business development, and consumer behavior, I’ve built my career helping organizations grow by understanding people, markets, and the emotions behind decision-making. My experience spans aviation, international business, brand positioning, PR, events, strategic communications, and market expansion across the Americas, Europe, Asia, and Latin America. From contributing to large-scale aviation projects in China to supporting regional and global marketing initiatives for specialized aviation brands, I’ve worked at the intersection of growth, visibility, trust, and human connection. My work sits at the intersection of marketing, communications, brand experiences, executive thought leadership, personal branding, and digital influence. I believe the strongest brands today are not built only through campaigns. They are built through people, leaders who communicate with clarity, teams that show up with credibility, and experiences that create trust before the first conversation. Alongside my corporate career, I’ve built an audience of over 600,000 followers across LinkedIn, Instagram, YouTube, Facebook, and other digital platforms. I’m also a columnist for Youpi Magazine, where I write the column Motivação Sem Fronteiras, and a co-author of published books in leadership and personal development, including collaborations with instructors affiliated with the Napoleon Hill Foundation. These experiences have strengthened my ability to translate strategy into stories, ideas into influence, and visibility into meaningful connections. I’m particularly interested in how AI, behavioral science, emotional intelligence, premium client experiences, and digital influence are shaping the future of marketing and communication. As technology evolves, I believe the true differentiator will be the ability to humanize strategy, not just optimize it. Today, my focus is on driving marketing and communications initiatives that combine global vision, analytical thinking, brand authority, and human-centered strategy, building meaningful connections between brands, leaders, teams, and people. I’m always interested in thoughtful conversations around marketing, communications, leadership, personal branding, executive thought leadership, brand experiences, and the future of human-centered business.
I lead regional marketing initiatives for Chapman Freeborn Air Chartering across the Americas, supporting brand visibility, communications, lead generation, PR coordination, content strategy, and commercial marketing efforts for business aviation and cargo charter solutions. In this role, I work closely with regional leadership, brokers, global marketing teams, and external partners to align marketing strategy with business priorities, strengthen market positioning, and support growth across the Americas. Key areas of focus include regional campaign planning, LinkedIn and content strategy, PR and media coordination, event and conference support, broker engagement, PPC performance analysis, email marketing, lead quality insights, and cross-functional collaboration between sales, operations, and marketing. This role allows me to combine my aviation background, marketing strategy expertise, communications experience, and understanding of premium client expectations in a highly specialized global air charter environment.
I lead global marketing initiatives for OBC, supporting brand visibility, communications, PR, digital marketing, content strategy, and campaign execution for a highly specialized time-critical logistics business serving industries where speed, precision, and reliability are essential. In this role, I work closely with senior leadership, commercial teams, and global stakeholders to strengthen brand presence, support commercial objectives, and ensure consistent messaging across markets. My work spans PR and media coordination, social media and content strategy, email marketing, campaign development, trade shows and events, internal and external communications, and cross-functional collaboration with international teams. This role has further strengthened my experience in strategic communications, global brand positioning, stakeholder engagement, and high-touch B2B marketing within a fast-paced international environment.
Supported regional marketing initiatives for Chapman Freeborn Air Chartering across the Americas, with a focus on brand visibility, communications, content strategy, PR coordination, campaign support, events, and commercial marketing. Worked closely with regional leadership, brokers, global marketing teams, and external partners to align marketing activities with business priorities and strengthen the company’s presence across the Americas.
Provided strategic marketing, business development, communications, and brand positioning consulting for companies across aviation, manufacturing, technology, and international markets. Led projects focused on market expansion, brand visibility, digital strategy, partnership development, PR support, sales enablement, event strategy, and customer experience. Worked with clients across the Americas, Europe, Asia, and the Middle East, helping companies identify new opportunities, enter new markets, strengthen positioning, and connect with the right audiences. Supported international business growth through marketing plans, go-to-market strategies, competitive research, lead generation initiatives, content development, trade show strategy, strategic partnerships, and executive-level advisory. This experience strengthened my ability to connect strategy, communications, partnerships, and business development across multicultural and global environments.
Co-founded Blue Sky Innovations LLC as a U.S.-based aviation consulting and business development company created to support international aviation companies expanding between China, the Americas, and global markets. Worked with aviation clients on market entry, brand positioning, business development, strategic partnerships, sales strategy, event planning, and international relationship building. Supported Chinese aviation companies seeking visibility and commercial opportunities in the Americas, as well as U.S. companies exploring expansion and partnerships in China. Collaborated with executive stakeholders, international partners, and cross-cultural teams to identify business opportunities, develop market strategies, build brand awareness, and create connections across the global aviation ecosystem. This role strengthened my experience in international business, cross-cultural communications, aviation strategy, partnerships, and market expansion between the U.S., China, and Latin America.