Berlin Metropolitan Area
I help brands grow organically by designing content strategies that connect positioning, editorial storytelling and performance. 🚀 My work brings clarity to the message, structure to execution and smarter decisions through data—improving reach, engagement and long-term brand trust.
🌎 Since July 2023, I’ve been part of Um Só Planeta’s social media content team, with a strategic focus across LinkedIn and, later, Instagram. I lead the channel’s editorial strategy—turning complex climate and sustainability topics into accessible narratives, defining content priorities and tone, and aligning planning with audience behavior and platform dynamics to build relevance, consistency, and community.
👩💻 Lead Época NEGÓCIOS’ organic Instagram strategy (Editora Globo), shaping editorial priorities, tone, and formats, while tracking performance and managing community interactions to build trust, relevance, and an engaged audience.
As a freelance writer, I also work on diverse projects for clients in Brazil, ranging from the creation of presentations and institutional reports to the independent management of social media for small businesses. My role involves not only content production, but also strategic planning, audience analysis, and performance monitoring, ensuring effective communication and engagement. With a proactive and results-driven approach, I manage projects autonomously, adapting to different client needs while maintaining high-quality standards and meeting deadlines efficiently. ✨
🌳 Creation of evergreen Instagram content (copy + design) aligned with the campaign calendar and brand voice.
✈️ Euro Dicas is a website tailored to the Brazilian audience, reaching approximately 1.7 million monthly views, with most of its traffic coming from strong search engine rankings and direct access. As a freelance writer, I produced monthly content for Euro Dicas and Euro Dicas Turismo, focusing on migration to Germany and tourism in Europe. 💼 My work involved in-depth research on the technical aspects of the migration process and topics related to the daily lives of immigrants or those planning to relocate. I also conducted interviews and applied on-page SEO techniques using the WordPress platform to improve content visibility and performance.