São Paulo, Brazil
Partner Marketing Manager with a strong background in channel & customer marketing, demand generation, and global partner programs in the B2B SaaS and cybersecurity space. I focus on building and scaling partner marketing initiatives that drive pipeline, increase partner engagement, and support revenue growth. My experience includes developing co-marketing strategies, leading enablement programs, managing partner ecosystems, and executing campaigns across regions. Over the years, I have transitioned from events and field marketing into a more strategic role, connecting marketing, sales, and partnerships to turn partner programs into consistent growth channels. I enjoy working in global environments, bringing structure to complex programs, and creating initiatives that deliver measurable business impact.
Leading global partner marketing strategy to drive pipeline growth and revenue through channel and alliance partners. Responsible for developing and executing global partner marketing plans, including co-marketing campaigns, enablement initiatives, and partner programs aligned with business goals. Working closely with sales and partnerships teams to accelerate deal progression, while managing MDF and incentive programs, partner engagement initiatives, and performance tracking to optimize results across regions.
Led customer and partner marketing initiatives, supporting engagement, retention, and revenue growth. Owned partner marketing efforts end to end, including global strategy, content creation, enablement, PRM implementation and management, and ongoing engagement programs. Also worked on co-marketing campaigns, incentive programs, MDF initiatives, webinars, and partner events. Supported customer marketing initiatives through community events, content curation, and email and paid campaigns.
Led demand generation initiatives focused on strategic planning, pipeline growth, and customer engagement. Worked on campaign development, CRM initiatives, and identifying new business opportunities aligned with revenue goals.
Managed global partner marketing programs, supporting channel and referral partners. Worked on developing co-marketing strategies, structuring internal processes for the global channel marketing team, managing partner requests and budgets, supporting partner-led events, tracking performance, and creating content and initiatives to drive partner engagement, including webinar series.
Led marketing programs and events across Latin America. Responsible for planning and executing industry events, email campaigns, webinars, and regional launches, as well as driving lead generation initiatives, content creation, social media management, and localization of assets.
Worked on the commercial and operational execution of corporate events, including conferences, conventions, workshops, and corporate gatherings. Supported client prospecting, briefing, vendor sourcing, budgeting, negotiations, site visits, and on-site event coordination, as well as the development of commercial proposals and contracts.
Worked on the planning and execution of corporate events in the tourism industry, including the association's main events, AVIESP Expo and Convention. Supported event production, executive meetings, press briefings, marketing content, website and social media updates, email marketing campaigns, and outreach to exhibitors, partners, and sponsors.