Canada
I bring clarity, positioning, and strategic direction to complex B2B businesses. With over 20 years of experience in marketing leadership, I have worked across engineering-driven, industrial, and manufacturing environments in Canada and international markets, helping organizations translate complexity into clear market positioning and commercial impact. My strength lies in bridging technical expertise, executive decision-making, and commercial objectives, ensuring that marketing is not just an execution function, but a driver of growth, alignment, and competitive advantage. Earlier in my career, I built a strong foundation in Creative Design and Art Direction, which allows me to combine strategic thinking with high-level execution, delivering consistent, high-impact marketing across go-to-market strategies, trade shows, and digital platforms. I have consistently operated in environments where products are complex, positioning is unclear or fragmented, and there is a need to connect marketing with real business outcomes. In these contexts, I focus on: Defining clear and differentiated market positioning Structuring marketing approaches aligned with revenue objectives Translating technical solutions into compelling value propositions Bringing direction and clarity where there is ambiguity I engage in roles where marketing operates as a strategic function, directly contributing to positioning, decision-making, and business growth, not as a support activity. Languages: English, French, Portuguese, and Spanish.
• Presented workshop on global marketing and leadership to project management team. • Strategic marketing • Branding • Supported product management and sales team to help optimize results • Supervision of media content and strategy • Marketing automation • Led project to optimize web and mobile aplication to enhance customer experience • Provided customer service training • Generated the concept of a review website to participate in the Dobson Cup Competition of startups from McGill University • Developed market analysis