Ana Neves

Global Pharma & MedTech Executive │ Business Unit & Commercial Leadership │ P&L │ Go-to-Market │ Workflow Solutions │ Open to Advisory Board Mandates

Germany

About

I have spent 20 years leading commercial growth in Pharma and MedTech, with full P&L ownership and accountability, go-to-market strategy, and business transformation. Earlier in my career, I advised an Executive Committee and CEO as a Senior Strategy Consultant, evaluating multi-billion EUR R&D portfolios and strategic options. At ZEISS Medical Technology and at Bayer, I have led global business units, managed cross-functional teams of 70+ people, and held commercial responsibility for portfolios in Ophthalmology, Oncology, Cardiovascular and Multiple Sclerosis. My career has focused on the point where strategy meets execution: building go-to-market models that deliver, developing workflow solutions in digital MedTech, and leading international teams through growth and transformation across Europe, Asia, and the US. Today, I lead a global team across Germany and the US, partnering closely with country organisations to drive revenue from market awareness to conversion. I am shaping the commercial setup for a major business shift from capital equipment to recurring revenue and digital services, as member of the Executive Leadership Team. I am also selectively available as Advisory Board Member for MedTech and digital health companies, especially those entering European markets or scaling commercial operations. Core Competencies: Business Unit Leadership │ Commercial Strategy │ Go-to-Market │ P&L Management │ Market Access │ Pricing │ Transformation │ International Leadership

Experience

  • ZEISS Medical Technology (7 yrs 4 mos)
    • Global Head of Strategic Marketing Ophthalmology
      Jan 2023 - Present · 3 yrs 7 mos

    • Global Head of Marketing & Business Management, Surgical Ophthalmology
      Apr 2019 - Dec 2022 · 3 yrs 9 mos

  • Bayer (12 yrs 3 mos)
    • VP & Global Head, Marketing Excellence Bayer
      Sep 2014 - Mar 2019 · 4 yrs 7 mos

    • Senior Strategy Consultant - Strategic Planning
      Jun 2011 - Aug 2014 · 3 yrs 3 mos

    • Business Unit Head Primary & Specialty Medicine
      Jul 2009 - Jun 2011 · 2 yrs

  • HEOR Manager Europe Oncology at Schering AG
    Nov 2005 - Dec 2006 · 1 yr 2 mos

  • Schering Lusitana (Lisboa, Lisbon, Portugal)
    • Business Development Manager
      Jan 2003 - Oct 2005 · 2 yrs 10 mos

    • Regulatory Affairs Manager
      Oct 1999 - Dec 2002 · 3 yrs 3 mos

  • Regulatory Affairs and Logistics Trainee at SmithKline Beecham
    Jan 1999 - Sep 1999 · 9 mos