Naucalpan de Juárez, México, Mexico
Teamwork, working under pressure, resource management & problem solving is my work philosophy Responsible, goal driven and proactive professional always looking to contribute beyond of what is requested with 5 years of experience in product & marketing strategy to achieve business results
• Create go to market plan for a sales territory to achieve healthy pipeline coverage. Set overall strategic and tactical direction to generate revenue and share • Lead execution of integrated campaigns, field events, executive programs, joint events with partners, digital marketing, and tradeshows • Partner with sales executives to grow pipeline and accelerate revenue generation • Work with sales, partners, product, channel marketing and agencies in the development and execution of field marketing plans • Manage/track budget and spent • Measure, analyze and report on territory pipeline building activities to evaluate effectiveness/return on investment • Actively participate in implementing social marketing strategies for LatAm
• Drive consistent channel strategy and in store/shopper marketing activities for retail and department stores • Develop digital and traditional market plans • Create promotion plan, advertising and new campaigns • Negotiate business plans with clients increasing sales in LED technology in retail and department stores • Managing of product portfolio & positioning according to the needs of the different channels: set and manage margins and prices • In charge of Market intelligence reports & analysis • Develop metrics, forecasts, analysis, and reports monthly on channel marketing spend and return by account
• Actively participated in raising of new Value Added Partners for the company with significant sales potential (>US$10M) • Responsible for weekly operational analysis reports; forecasting and business productivity analysis • Collaborated with Logistics and Marketing team to create a Lean Master Query to reduce response time to customers • Generated leads with an annual value over US$30M • Keep the database and project tracking report, segmented and up to date • Responsible for project’s specification and technical support with end-users
• Responsible for quality service on post sale equipment; involved in the planning of preventive maintenance according to their service contract • In charge of the annual service convention • Actively involved in the development of scorecard operational metrics by deploying an application for graphic data logging - Collaborated in the launch of a productivity program that let to close a 5-year deal >US$10M • In charge of maintenance and development of the Company’s website for the sector • VIP account manager; responsible for developing monthly reports to obtain better visibility of the Company’s operational results - Two direct reports.