Mississauga, Ontario, Canada
Creative and goal-oriented student of Advertising and Marketing Communication with hands-on experience in social media strategy and content creation. Passionate about connecting with diverse audiences through engaging campaigns that promote events, foster community, and drive engagement. Currently managing social media platforms for the Sheridan Student Union, I specialize in crafting dynamic content, analyzing performance metrics, and adapting strategies to align with evolving trends. My expertise includes Instagram Stories, TikToks, and Reels, ensuring content resonates with student interests and campus culture. With a strong foundation in marketing principles and an eye for innovation, I’m driven to create impactful campaigns that leave a lasting impression. Open to opportunities that allow me to expand my expertise and make meaningful contributions to the advertising and marketing landscape.
-Strategically manage SSU's social media platforms to engage Sheridan College students, promote events, and foster a sense of community. -Create and schedule engaging content, including Instagram Stories, TikToks, and Reels, tailored to student interests and campus culture. -Develop promotional campaigns for events such as arcade experiences, live shows, and cultural celebrations, ensuring high student participation and positive brand association. -Analyze performance metrics to refine strategies and improve audience engagement. -Collaborate with cross-functional teams to deliver creative and cohesive campaigns aligned with SSU's goals. -Monitor trends and adapt content to resonate with Sheridan’s diverse student community.
-Supported special events by promoting them through PR channels and social media, resulting in higher attendance and visibility. -Edited promotional videos and photos for social media and event coverage, ensuring high-quality, on-brand visual content. -Coordinated influencer visits and media events, ensuring a positive brand experience and favorable public perception.
-Delivered one-on-one and group tutoring sessions to students in the Advertising Metrics course, covering topics such as KPIs, CPM, CPC, CTR, and ROI. -Explained the process of costing advertising campaigns, including calculating budget allocation, media spend efficiency, and cost per acquisition (CPA). -Simplified complex analytics topics including Google Analytics, regression analysis, and campaign performance reporting
-Created engaging content, increasing brand presence and customer engagement. -Implemented social media strategies that improved customer interaction and retention. -Developed targeted campaigns that lead to a measurable increase in followers and conversions.
-Implemented SEO-driven techniques for posts, improving organic reach and discoverability across platforms. -Designed and launched creative hashtag and seasonal campaigns that generated buzz and increased event attendance. -Managed real-time audience engagement, resolving customer inquiries and maintaining positive sentiment. -Analyzed metrics to track campaign performance, making data-driven adjustments to optimize results.