Madrid, Community of Madrid, Spain
I work at the intersection of global operations, supply chain and business growth, helping fashion and consumer brands build the operational foundations they need to grow across markets and channels, from DTC to retail and B2B. Over the past 10+ years, I have worked across the value chain, from product development, sourcing and manufacturing to inventory planning, logistics, e-commerce fulfilment and international distribution. This gives me an end-to-end understanding of how product, supply chain and commercial decisions connect, and how operations need to evolve as a business grows. At KARÜN, my role grew from managing European operations to overseeing EU and US distribution and, ultimately, Global Operations & Trade across 20 countries in Europe, North America and LATAM. I worked across markets, warehouses, manufacturing partners and logistics providers to structure operations, improve inventory visibility, coordinate cross-border flows and meet the requirements of major retail networks such as Walmart US and GrandVision. Earlier, at The Brubaker, I worked on the product and commercial side of a DTC fashion brand as Product Manager and Operations Manager, covering sourcing, manufacturing coordination, purchasing and production planning, inventory and e-commerce operations. That experience shapes how I approach operations: not as a standalone function, but as the link between product, commercial priorities, customer experience and business performance. I am particularly interested in how processes, systems and data make operations more structured, efficient and scalable. With a Master’s in Digital Transformation and hands-on experience with ERP, WMS, Odoo, Shopify and Power BI, I combine operational experience with a process-oriented, analytical approach to business systems. Areas of expertise: Global Operations · Supply Chain Management · International Trade & Cross-Border Logistics · 3PL Management · Inventory Planning · Process Improvement · Business Systems (ERP, WMS) · Product Operations · DTC, Retail & B2B Open to remote and hybrid roles. 📩 Let’s connect: [email protected]
Led Global Operations & Trade across 20 countries in LATAM, North America, Europe and the UK, coordinating international distribution, inventory flows, logistics partners and cross-border operations. • Global Operations & Trade: Coordinated operational flows between manufacturing partners, regional hubs, warehouses and destination markets, working across multiple regions and logistics providers. • Operational Processes & Systems: Structured and improved operational processes, working with ERP, WMS and logistics platforms to strengthen inventory visibility and operational control. • Retail & B2B Operations: Coordinated supply chain execution and operational requirements for major retail networks, including GrandVision and Walmart US, as well as independent optical retailers. • Inventory & Performance Monitoring: Developed reporting and monitoring models using Power BI and Odoo to support inventory visibility, operational follow-up and cross-market decision-making. • International Trade & Compliance: Coordinated cross-border operations and trade-related requirements across international supply flows.
Managed European and US distribution operations, coordinating inventory, fulfilment and logistics across B2B, retail and DTC channels. • US Operations & Distribution: Managed the US operating model, combining a company-operated warehouse with external logistics partners to support Walmart US, independent optical retailers and DTC e-commerce. • Cross-Border Logistics: Coordinated export flows from the US into Canada, Mexico, Colombia and Puerto Rico, including customs and delivery coordination. • Retailer Compliance: Managed operational requirements for major retail customers, including EDI setups, Walmart Retail Link and vendor routing guides. • Operational Coordination: Worked across logistics partners, internal teams and commercial requirements to support order fulfilment and service continuity across markets.
Managed European logistics, warehousing and distribution operations supporting GrandVision, independent optical retailers and DTC e-commerce. • 3PL Transition: Led the transition from manual fulfilment processes to a specialised third-party logistics (3PL) operation, structuring warehouse and distribution workflows. • European Distribution: Coordinated warehousing, carrier networks and cross-border deliveries across European markets and Russia. • Inventory & Service Monitoring: Improved operational follow-up of inventory, warehouse activity and logistics service levels to support B2B and e-commerce requirements. • Process Improvement: Worked with logistics partners and internal teams to establish structured operational processes and improve day-to-day execution.
Managed product operations, sourcing, manufacturing coordination, purchasing budgets and e-commerce fulfilment for a growing DTC fashion brand, reporting directly to the Founder & CEO. • Product & Manufacturing Operations: Coordinated production with local and international apparel factories, managing commercial terms, production timelines, raw material procurement and quality controls. • Purchasing & Inventory Planning: Managed purchasing budgets and production planning, aligning purchase orders and stock decisions with commercial demand. • E-commerce Fulfilment: Coordinated the transition from in-house fulfilment to a specialised 3PL, restructuring warehouse processes, order fulfilment, delivery and returns. • Customer Experience & Product Feedback: Built the Customer Service operation and established processes to connect customer feedback with product, production and delivery improvements. • Cross-Functional Coordination: Worked across product, purchasing, logistics and commercial priorities to support the brand's growth.
Managed day-to-day operations across inventory, order fulfilment, logistics and customer service in a lean DTC fashion business, reporting directly to the Founder & CEO. • Inventory & Fulfilment: Coordinated inventory flows, order processing, returns and logistics activities. • 3PL Transition: Managed the transition from internal fulfilment to a specialised third-party logistics (3PL) provider, establishing warehouse and fulfilment processes. • Customer Service Operations: Built the Customer Service operation from scratch, structuring processes for customer enquiries, returns and delivery issues. • Cross-Functional Coordination: Worked across product, purchasing, logistics and commercial priorities to address operational issues and maintain service continuity.
Managed digital fashion merchandising for the group’s e-commerce platform, aligning inventory assortment, digital stock visibility, and online presentation with seasonal commercial objectives. • Data-Driven Inventory Optimization: Analyzed multi-channel sales performance, conversion rates, and stock data to optimize product placement, digital visibility, and promotional campaigns across fashion categories. • Omnichannel Assortment Planning: Categorized and structured the digital product catalog, bridging the gap between physical retail assortment and online availability to improve commercial performance.