Ana Barros

About

Brand Manager at SUMOL+COMPAL Export Markets business division. Over 22 years of experience in FMCG, Dairy and Beverages categories. Brand Management for 19 years, joining the export markets team since 2013, leading Europe, Asia and Americas. Since 2018, Expat based in Zurich, responsible for Switzerland, France, Benelux, USA and Canada. Savvy in Marketing, Brand Strategy, Media Strategy, Market Analysis, Consumer Trends, Competitive Landscape, Digital Marketing and Trade Marketing. SUMOL+COMPAL is a market leader for non-alcoholic beverages in Portugal. Present in all 5 continents and in over 60 countries, owning 5 manufacturing plants (Portugal, Mozambique and Angola), and with local partners working either in franchising or export model. In Portugal we are also bottlers for PEPSICO (Pepsi, 7Up and Gatorade), AMBEV (Guaraná Antártica for Europe) and distributors of GRUPO DAMM (Estrella Damm) and UNILEVER (Lipton), for the on-trade channel.

Experience

• Sumol+Compal (18 yrs 3 mos)
  • Brand Manager - Export Markets (FR, CH, Benelux, UK, DE, USA, CA)
    Jul 2019 - Present · 7 yrs 1 mo

  • Brand Manager - Export Markets (FR, CH, Benelux, UK, DE, Asia and Middle East)
    Oct 2013 - Jun 2019 · 5 yrs 9 mos

    Zurich's Expat.

  • Trade Marketing
    May 2008 - Oct 2013 · 5 yrs 6 mos

    Operational Plan for HORECA channel, always supporting the major brand Sumol. Leading as well Pepsi, Guaraná Antárctica and Um Bongo in different years.

• Longa Vida, Indústrias Lácteas SA (5 yrs)
  • Brand Manager Junior
    Sep 2006 - May 2008 · 1 yr 9 mos

    Planing and Development of the annual promotional plan for the brand Longa Vida Nestlé. Promote R&D, new products, line extensions, and new packaging opportunities.

  • Demand Planner
    Mar 2005 - Sep 2006 · 1 yr 7 mos

  • Logistics Coordinator
    Sep 2004 - Feb 2005 · 6 mos

• Trainee Logistics Department at PT Comunicações
  2001 - 2002 · 1 yr

• Trainee at Lexmark
  2001 - 2001 · Less than a year